October 29 2018  |  Spirits & Tobacco

Diageo Global Travel launches Johnnie Walker Blue Label Ghost and Rare Port Ellen

By Steve Pawlett


Interactive retail activations are set to inspire travelers on the origins of Johnnie Walker Blue Label Ghost and Rare Port Ellen

The second in a series of limited-edition Johnny Walker Blue Label, it has been carefully crafted using irreplaceable ‘ghost’ whiskeys and other incredibly rare whiskeys. At the heart of this limited edition lies the highly sought-after Islay single malt, Port Ellen - a ‘ghost’ distillery that shut its doors in 1983.

“It’s incredibly exciting to announce the addition of Johnnie Walker Blue Label Ghost and Rare Port Ellen to our Global Travel portfolio. As a limited edition, this is a unique and rare offering for travelers who enjoy the finer things in life. Consequently, we anticipate that the addition of highly sought-after Port Ellen stocks will mean this exceptional whiskey won’t be available for long,” said Anna MacDonald, Marketing and Innovation Director, Diageo Global Travel.

Johnnie Walker Blue Label Ghost and Rare Port Ellen follow the release of Johnnie Walker Blue Label Ghost and Rare Brora last year. Each edition in the series offers a fleeting opportunity to savour the depth of character of whiskeys from distilleries whose spirit lives on in their dwindling stocks.

For Johnnie Walker Master Blender Jim Beveridge and his small team of expert blenders, the Johnnie Walker Blue Label Ghost and Rare series is an exciting exploration of flavor. “These whiskeys deliver a fascinating glimpse into another world, exploring the unique, inimitable character of whiskeys from a small number of iconic, closed distilleries that lend something very special to every drop of Johnnie Walker Blue Label. It’s really interesting to be able to put a spotlight on the character of these whiskeys,” said Beveridge.

Even though the Port Ellen distillery is now silent, Jim is excited to recapture the memory of the precious cargo of smoky Island single malts that were once carried on ships sailing from this famous distillery by balancing its unique character with other incredibly rare whiskeys.

“Ghost’ whiskeys from Caledonian and Carsebridge add layers of creamy, vanilla sweetness whilst rare malts from Mortlach, Dailuaine, Cragganmore, Blair Athol and Oban deliver rolling waves of waxy citrus, rich malt, and tropical fruit flavours - all perfectly balanced by the distinctive maritime smokiness of Port Ellen that lingers in the long and warming finish,” added Beveridge.

Eye-catching holographic and LCD lighting displays will capture and showcase the ghostly spirit of this matchless whiskey, and a personalized gift-wrapping service will offer shoppers the opportunity to include a calligraphy style hand-written note inspired by the scripted ‘ghost’ distillery names found on the bottle.

Johnnie Walker Blue Label Ghost and Rare Port Ellen is bottled at an ABV of 43.8% is available globally and in selected airports at a RRSP of £300 (US$399) for a 1L bottle. Each bottle in this special release is individually numbered.

Brand News

February 18 2019

Hendrick’s celebrates its rosy…

Hendrick’s has launched a campaign to inspire travelers worldwide to discover their romantic spirit

By Jas Ryat

February 15 2019

Rituals celebrates first store…

Rituals, the body and home cosmetics brand, has teamed up with its Americas distributor Essence Corp to open the brand’s…

By Hibah Noor

February 11 2019

La Prairie partners with Air France…

Swiss luxury skincare brand La Prairie has been selected as Air France’s exclusive partner in its wellness experience offer

By Jas Ryat

February 11 2019

Cigar aficionados gear up for Habanos…

Havana, which celebrates its 500th anniversary, is getting ready to host the XXI Habanos Festival for cigar lovers, which…

By Mary Jane Pittilla

February 11 2019

Moroccanoil jumps onboard Starboard…

Somar Distribution, the distributor of beauty and hair care products in the Caribbean, has…

By Hibah Noor

February 11 2019

Travel Blue has your luggage covered

Travel accessories specialist Travel Blue has introduced a range of luggage covers designed to protect and individualize…

By Hibah Noor

February 11 2019

Heinemann hosts world-first Penfolds…

Treasury Wine Estates, in partnership with Heinemann Tax & Duty Free, has unveiled a global-first installation for Penfolds…

By Jas Ryat

February 11 2019

Denizen’s flying start in China…

American travel-inspired jewelry brand Denizen is kicking off 2019 in a festive way onboard three major Chinese carriers

By Jas Ryat

February 11 2019

Jean Paul Gaultier sets sail with…

Puig has extended the Jean Paul Gaultier Le Mâle fragrance range with a new limited-edition edt

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap