November 2 2018  |  Spirits & Tobacco

EPIC ride is less than one month away: Edrington execs ramp up training

By Steve Pawlett


Last year, 50 riders from Edrington offices across the world cycled 600km across Cambodia to raise an incredible US$500,000

For the fourth year running, Edrington’s Global Travel Retail team, including Edrington Global Travel Retail Managing Director Igor Boyadjian and Edrington Asia Travel Retail Managing Director Marcelo Colombo, will get on their bikes for an epic four-day charity ride in Vietnam.

Taking place from 26 to 29 November, the cycle will see 50 Edrington Philanthropists in Cycling (EPIC) riders cover over 600km from Nha Trang to Danang. The mentally and physically taxing ride will raise money for Vietnam-based charities, including Newborns Vietnam. Newborns’ goal is to reduce neonatal mortality by working with local hospitals to train healthcare professionals and improve medical infrastructure.

“We’re thrilled to be in a position to support a charity as vital and inspirational as Newborns Vietnam. Equally, we’re fortunate to have the generous support of Edrington, which believes so strongly in charitable work and giving back to the communities in which we operate. We’ve enjoyed tremendous support from the travel retail industry in the past and hope it will dig deep this year once again,” said Boyadjian.

Edrington will ‘double match’ the sums raised and promote the support of all its partners during the ride and online. Donations can be made online at https://mydonate.bt.com/events/epic4vietnam/466163.

Last year, 50 riders from Edrington offices across the world cycled 600km across Cambodia to raise an incredible US$500,000 for M’Lop Tapang, a local charity based in Sihanoukville which supports vulnerable children.

Brand News

March 26 2019

MITR marks International Day of…

On March 20, Mars Wrigley Confectionery celebrated the International Day of Happiness and revealed how travel can play a…

By Jas Ryat

March 26 2019

Davidoff rises to the seven-tobacco…

Davidoff has reintroduced the Limited Edition Robusto Real Especiales 7 cigar

By Mary Jane Pittilla

March 26 2019

Treasury Wine Estates unveils travel…

Treasury Wine Estates unveiled a luxury wine travel experience at the DFS Masters of Wines & Spirits 2019 event, held in…

By Mary Jane Pittilla

March 26 2019

Furla opens new diplomatic store…

Furla has opened a new store in Washington DC’s diplomatic duty free shop, in partnership with US-based operator Carisam

By Hibah Noor

March 26 2019

Chloe Nomade radiates elegance…

The new Chloe Nomade Eau de Toilette is described as a solar interpretation of Chloe Nomade…

By Jas Ryat

March 26 2019

Calvin Klein Eternity gets set…

A summery new fragrance inspired by the ocean has joined the Calvin Klein stable

By Hibah Noor

March 26 2019

Travel Blue poised to unveil new…

Travel Blue Group is planning to unveil a new mobile accessories brand at the TFWA Asia Pacific show in May

By Mary Jane Pittilla

March 22 2019

B+D Eyewear posts solid growth…

Despite a mixed business environment in the Americas, B+D enjoyed another successful year in travel retail throughout the…

By Hibah Noor

March 22 2019

Campari’s travel retail team puts…

Campari Global Travel Retail has big ambitions for the Americas and is taking its own booth for the first time at the Summit…

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap