November 2 2018  |  Spirits & Tobacco

EPIC ride is less than one month away: Edrington execs ramp up training

By Steve Pawlett


Last year, 50 riders from Edrington offices across the world cycled 600km across Cambodia to raise an incredible US$500,000

For the fourth year running, Edrington’s Global Travel Retail team, including Edrington Global Travel Retail Managing Director Igor Boyadjian and Edrington Asia Travel Retail Managing Director Marcelo Colombo, will get on their bikes for an epic four-day charity ride in Vietnam.

Taking place from 26 to 29 November, the cycle will see 50 Edrington Philanthropists in Cycling (EPIC) riders cover over 600km from Nha Trang to Danang. The mentally and physically taxing ride will raise money for Vietnam-based charities, including Newborns Vietnam. Newborns’ goal is to reduce neonatal mortality by working with local hospitals to train healthcare professionals and improve medical infrastructure.

“We’re thrilled to be in a position to support a charity as vital and inspirational as Newborns Vietnam. Equally, we’re fortunate to have the generous support of Edrington, which believes so strongly in charitable work and giving back to the communities in which we operate. We’ve enjoyed tremendous support from the travel retail industry in the past and hope it will dig deep this year once again,” said Boyadjian.

Edrington will ‘double match’ the sums raised and promote the support of all its partners during the ride and online. Donations can be made online at https://mydonate.bt.com/events/epic4vietnam/466163.

Last year, 50 riders from Edrington offices across the world cycled 600km across Cambodia to raise an incredible US$500,000 for M’Lop Tapang, a local charity based in Sihanoukville which supports vulnerable children.

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