February 26 2019  |  Spirits & Tobacco

Intrepid Wild Tiger duo plan road trip for tiger conservation

By Jas Ryat

Two spirited Indians working in the duty free industry are set to embark on an epic 25,000km road trip, all in the name of tigers.

Gautom Menon, Founder of Wild Tiger Rum in aid of the Wild Tiger Foundation, describes the Roar Trip as “an epic journey of a lifetime from Kerala in the south of India to Cannes, France across 25 countries in 65 days, to spread awareness and raise funds for tiger conservation.”

Aiming to raise at least US$100,000 for the worthy cause, Menon explained: "At the turn of the 19th century, 100,000 wild tigers roamed the planet. Today that figure is less than 4,000; it's time we did something to avoid the ignominy of being the generation that witnessed the wild cat go extinct.”

Menon and creative designer Paul George will make pit stops across numerous tiger reserves in Asia and duty free shops across Asia and Europe, spreading awareness about tiger conservation, the duty free industry and responsible drinking.

The Roar Trip begins July 29 on International Tiger Day and will end in Cannes at the start of the annual TFWA World Exhibition in October.

On the journey, the Roar Trip crew will be hosted by Indian diplomats and Indian embassies in various capital cities. Press conferences, and interviews with local radio and TV stations are being organized. In addition, meetings will be held with local wildlife enthusiasts, conservationists and friends from the duty free industry.

The Roar Trip will sell associated merchandise, including T-shirts, hoodies, phone covers, and caps, with proceeds going to the Wild Tiger Foundation. Merchandise can also be purchased through the online Roar Store (www.roartrip.in/roarstore).


The Roar Trip begins in Kerala on International Tiger Day (July 29) and ends in Cannes at the TFWA World Exhibition in October

Menon says the Roar Trip is not just a proactive initiative for tiger conservation, but also a reactive one. Funds raised will go towards equipping the “unsung heroes” of wildlife conservation: the anti-poaching watchers and forest guards of Parambikulam Tiger Reserve in Kerala and Sathyamangalam Tiger Reserve in Tamil Nadu.

You can follow the Roar Trip thanks to drone footage, images of the day, blogs and videos captured by the duo on their YouTube channel www.youtube.com/roartrip and social media handle #RoarTrip.

To learn more or donate, visit www.roartrip.in. For sponsorship and branding opportunities, contact gautom@wildtiger.in

Brand News

January 25 2021

Infinium Spirits signs exclusive…

Infinium Spirits announces an agreement with premium spirits distributor, WEBB Banks, that will see the exclusive distribution…

By Laura Shirk

January 25 2021

The Macallan releases the latest…

The Macallan has revealed the next instalment of its iconic series that celebrates the classic advertising campaigns of the…

By Laura Shirk

January 20 2021

Shiseido TR celebrates Lunar New…

Shiseido Travel Retail celebrates the Lunar New Year with bestsellers from its portfolio of beauty brands: SHISEIDO, Clé…

By Laura Shirk

January 19 2021

Distell International launches…

Distell International, wines & spirits producer, launched a new wellbeing campaign for its UK employees that aims to lift…

By Laura Shirk

January 18 2021

FRAAS & Friends concept debuts…

During times of crisis, it is necessary to think and act long-term. With this in mind, FRAAS…

By Laura Shirk

January 11 2021

Jose Castellvi joins the team at…

​WEBB Banks, the leading premium wine and spirits distributor for travel retail, the Caribbean and Central America, has announced…

By Laura Shirk

January 11 2021

DFD partners with Oris to support…

​Duty Free Dynamics partnered with the prestigious watch brand, Oris, and Chef Andrés Morataya, in an effort to support local…

By Laura Shirk

January 7 2021

Rodenstock SS21 Collection: inspired…

With the tagline “inspired by the past, made for the future,” Rodenstock’s SS2021 Eyewear Collection shows that the brand…

By Laura Shirk

January 7 2021

Mondadori publishes “The 100 Prosecco…

On November 24, 2020, the book “The 100 Prosecco Recipes” by Sandra Bottega was released. Published by Mondadori, also in…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap