August 6 2019  |  Spirits & Tobacco

Beluga vodka’s instant photo experience begins in Mumbai Airport

By Jas Ryat


Beluga vodka sales are showing a significant increase in Mumbai Airport as passengers learn more about its products

Beluga vodka has installed its new-style branded pop-up using the Caviar Jar concept in Mumbai Airport’s Departures zone.

The brand area was installed in March and will be available at the airport until October 2019.

Beluga vodka invites visitors to step in the brand space, relax in the Caviar Lounge zone and receive a complimentary photo shoot in a Caviar Jar chair.

All visitors can get a digital version of the photos sent to their e-mail addresses. A purchase of any Beluga product allows them to have instant-printed photos as a souvenir.

The playful Caviar Jar concept is inspired by Beluga’s signature round caviar tins. The experience is designed to explore the refined taste of Beluga and to attract the attention of a younger audience.

The new concept also aims to give Beluga a foothold in the world of gastronomy.

The Mumbai Airport promotion seeks to increase brand awareness and stimulate brand interaction with consumers.

Beluga sales have already shown a significant increase in Mumbai Airport, as passengers learn more about its products.

Indian travelers represent an important segment for Beluga, as they are one of the top buyers of luxury goods after the Chinese. At the same time, the vodka category is increasing in popularity in India.

Branded spaces featuring the Caviar Jar concept have already been activated in the first half 2019 in London, Paris, Frankfurt, Prague, Amsterdam, Bucharest, St Petersburg, Tel Aviv, Beirut, Cancun, Sao Paulo, Rio de Janeiro, Argentina, the US and Hong Kong. The brand reports “great” sales increases in all locations.

Beluga is planning to run the campaign throughout the year in major world airports, in a bid to make the Caviar Jar concept recognizable worldwide.

Brand News

August 13 2019

Peak waste: Bally launches long-term…

This spring, Bally launched its Peak Outlook initiative to preserve the world’s most extreme mountain environments and their…

By Mary Jane Pittilla

August 13 2019

Nuxe launches three-in-one inflight…

French beauty brand Nuxe has created a set of three products designed to restore the skin’s natural level of hydration

By Hibah Noor

August 13 2019

Travel the world with Lindt’s new…

Lindt & Sprüngli Travel Retail is continuing its mission to make passenger journeys more magical with the launch of its new…

By Jas Ryat

August 13 2019

Dufry and Maui Jim promote Manchester…

Maui Jim teamed up with Dufry in July to promote Manchester United Football Club’s participation in the International Champions…

By Mary Jane Pittilla

August 13 2019

Halewood’s steep growth path in…

Halewood Wines & Spirits is making rapid progress in global travel retail with the launch of…

By Jas Ryat

August 13 2019

Wild Tiger Rum Roar Crew continues…

Wild Tiger Rum Founder and CEO Gautom Menon and Creative Art Director, Paul George Vendanayagam, known as the “Roar Crew”…

By Jas Ryat

August 6 2019

Amarula and Gebr Heinemann join…

Distell Travel Retail has teamed up with Gebr Heinemann to raise awareness and funds for elephant conservation, through Amarula’s…

By Mary Jane Pittilla

August 6 2019

Imperial’s myblu brand makes worldwide…

Beirut Duty Free is the first airport duty free shop in the world to offer travelers the myblu vaping brand since its launch…

By Mary Jane Pittilla

August 6 2019

Beluga vodka’s instant photo experience…

Beluga vodka has installed its new-style branded pop-up using the Caviar Jar concept in Mumbai Airport’s Departures zone

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap