August 6 2019  |  Spirits & Tobacco

Beluga vodka’s instant photo experience begins in Mumbai Airport

By Jas Ryat

Beluga vodka sales are showing a significant increase in Mumbai Airport as passengers learn more about its products

Beluga vodka has installed its new-style branded pop-up using the Caviar Jar concept in Mumbai Airport’s Departures zone.

The brand area was installed in March and will be available at the airport until October 2019.

Beluga vodka invites visitors to step in the brand space, relax in the Caviar Lounge zone and receive a complimentary photo shoot in a Caviar Jar chair.

All visitors can get a digital version of the photos sent to their e-mail addresses. A purchase of any Beluga product allows them to have instant-printed photos as a souvenir.

The playful Caviar Jar concept is inspired by Beluga’s signature round caviar tins. The experience is designed to explore the refined taste of Beluga and to attract the attention of a younger audience.

The new concept also aims to give Beluga a foothold in the world of gastronomy.

The Mumbai Airport promotion seeks to increase brand awareness and stimulate brand interaction with consumers.

Beluga sales have already shown a significant increase in Mumbai Airport, as passengers learn more about its products.

Indian travelers represent an important segment for Beluga, as they are one of the top buyers of luxury goods after the Chinese. At the same time, the vodka category is increasing in popularity in India.

Branded spaces featuring the Caviar Jar concept have already been activated in the first half 2019 in London, Paris, Frankfurt, Prague, Amsterdam, Bucharest, St Petersburg, Tel Aviv, Beirut, Cancun, Sao Paulo, Rio de Janeiro, Argentina, the US and Hong Kong. The brand reports “great” sales increases in all locations.

Beluga is planning to run the campaign throughout the year in major world airports, in a bid to make the Caviar Jar concept recognizable worldwide.

Brand News

May 26 2020

Shiseido Travel Retail stirs emotions…

​Shiseido Travel Retail has strengthened its fragrance portfolio with the launch of three new product extensions from Dolce…

By Hibah Noor

May 26 2020

Burberry Beauty taps Isamaya Ffrench…

​Burberry Beauty has announced British makeup artist Isamaya Ffrench as its new Global Beauty Director

By Mary Jane Pittilla

May 18 2020

Ricola moves forward with new product…

​The expert in Swiss herb products is pressing on with its mission to release new products into travel retail markets, despite…

By Jas Ryat

May 13 2020

DFD introduces new cluster dedicated…

​Duty Free Dynamics is a state-of-the-art, regional distributor of global brands within the Americas’ travel retail channel

By Jas Ryat

May 13 2020

Shiseido Travel Retail hit by COVID-19…

​Shiseido Travel Retail has reported net sales of ¥27.8 billion (US$255.2 million) in the first…

By Mary Jane Pittilla

May 11 2020

Coty releases new Mr. Burberry…

​Coty has announced the introduction of Burberry’s newest men’s fragrance, Mr. Burberry Element

By Hibah Noor

May 11 2020

Viña Concha y Toro certifies its…

​In response to the complex health crisis in Chile and the rest of the world, Viña Concha y Toro disclosed two major initiatives…

By Laura Shirk

April 30 2020

​Duty Free Dynamics and Samsonite…

Panama based Duty Free Dynamics (DFD) has announced the extension of its partnership with luggage manufacturer Samsonite.…

By Jas Ryat

April 27 2020

​Rodenstock propels ahead with…

As internal travel resumes in China, China Duty Free Group is once again enticing shoppers using online and e-commerce platforms.…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap