October 22 2019  |  Spirits & Tobacco

Diageo unveils its 2019 Special Releases collection: Rare by Nature

By Jas Ryat


Branded Rare by Nature, this hand-selected collection features eight expressions of whisky that bring to life each distillery in a distinctive way

Diageo Global Travel announces the highly anticipated launch of its 2019 Rare by Nature inspired Special Releases collection. Comprised of eight cask strength single malt Scotch whiskies from some of Scotland’s most renowned distilleries, this year’s line-up has been hand-selected by Master Blender, Dr. Craig Wilson. The collection launches with a visually impactful and unified theme, evoking the distinctive nature and characteristics of each distillery.

This carefully selected line-up features discoveries from Diageo’s most precious stocks maturing in Scotland. The collection celebrates whiskies with distinctive maturation techniques, rare finishes and unexpected taste profiles, with this year’s cask strength bottlings bringing to life each distillery’s unique character.

Featuring expressions from famous, to supreme examples of the less well-known and even closed distilleries, the bottlings are all extremely rare and sought-after whiskies.

During an exclusive event in Central London this week, guests were guided through a sensorial journey, transporting them from the hustle and bustle of the city to the wild Scottish habitats that inspired this year’s Rare by Nature theme.

Ewan Gunn, Global Whisky Master, Diageo, comments: “Discerning drinkers around the world will delight in this new collection. From the hand-selected Single Malt Scotch to the visually arresting bottles, they each tell a strong story of the extraordinary place and the people who have shaped each dram. These prestigious and limited-edition bottlings offer fans an opportunity to collect and explore some of our rarest stocks.”

The visually striking packaging celebrates the special and varied surroundings of each distillery on the bottle and allows whisky enthusiasts to uncover each distillery’s story one by one. The collection includes whiskies from Speyside distilleries, Mortlach, Cardhu, Cragganmore and Pittyvaich, expressions from the Highland distilleries of Dalwhinnie and The Singleton of Glen Ord and the best of the West Coast of Scotland’s Islands, Islay distillery Lagavulin and the Isle of Skye’s Talisker.

Anna MacDonald, Global Travel Marketing and Innovation Director, Diageo, said: “Single Malts are a big focus for us in travel retail and we have seen significant growth in this category over the years. We know our consumers are looking for rarity, quality and prestige whisky, so we’re incredibly excited to unveil these eight special liquids knowing they deliver on all these needs.”

The 2019 Special Releases collection will be available in limited quantities across leading airports and in specialist Scotch whisky retailers this autumn.

Brand News

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

November 7 2019

Featuring the “Seven Worlds” of…

Hennessy is leaving giant footprints within the travel retail industry by launching the biggest…

By Hibah Noor

November 7 2019

The Secret Speyside collection…

Secret Speyside, a carefully curated selection of 18 – 30 year old whiskies from four of Speyside’s most elusive distilleries,…

By Jas Ryat

November 5 2019

ALFA Brands signs Beblue Bijoux…

Ambre Cadoux, President & Designer, Beblue Bijoux & Accessories, founded the company in 2009. Ambre draws inspiration from…

By Jas Ryat

November 5 2019

Distell Global Travel Retail heightens…

Distell Global Travel Retail has announced a new distribution deal with Miami-based InnoTRI Limited (Innovation Travel Retail…

By Jas Ryat

November 1 2019

Whitley Neill teams up with Dufry…

Halewood Wines & Spirits recently returned Scottish raspberries home to Scotland, deliciously presented as a full-strength…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap