November 18 2019  |  Fashion, Bags & Accessories

SEIKO commemorates “Day of the Dead” in Dufry Mexico through Duty Free Dynamics re-activation

By Jas Ryat


Described as an “out of the box” event, DFD increased traffic and generated awareness by tapping into the cultural tradition

On November 1, Duty Free Dynamics (DFD) re-activated its SEIKO pop-up shop at Dufry’s high-end, luxury brands store, Mexico City International Airport – Terminal 1. To emphasize the re-launch of the pop-up shop, the opening was held on the “Dia de los Muertos", an event greatly celebrated in Mexico. Throughout the happening, SEIKO graciously treated all visitors with “Dead Man's” bread and coffee of their choice in a setting provided by Master Franchisor DFD.

Quoting Monica Martinez, SEIKO Brand Manager at DFD, says: "This launch event was a great way to introduce or re-introduce the SEIKO brand to passengers... It a was an experience beyond what the store usually does."

DFD is very proud to announce that this "out of the box" event was a real success and has generated an increase of traffic to the store. Within 8 hours, more than 300 visitors stopped by the pop-up to learn more about SEIKO. Additionally, 200+ breads and coffees of various types were sampled.

Brand News

March 31 2020

Puig partners with Spanish government…

Puig joins forces with Spanish government to offer its production capacity to manufacture hydro-alcoholic solutions and sanitizers…

By Jas Ryat

March 31 2020

Diego dalla Palma raises funds…

Italian make-up and cosmetics c​ompany Diego dalla Palma Milano has chosen to support the project Più Forti Insieme (Stronger…

By Jas Ryat

March 27 2020

Coty to produce Hydro-alcoholic…

Coty Inc. has started production of hydro-alcoholic gel, which is used as hand sanitizer, to help combat the COVID-19 virus.…

By Jas Ryat

March 26 2020

Distell to produce sanitzer in…

Africa's spirit, wine and cider giant, Distell, has come forward to produce hand sanitizers and other hygienic products at…

By Jas Ryat

March 19 2020

A new spin on gin: Treasury Wine…

Treasury Wine Estates brought an uplift to travel retail this January with its new Squealing…

By Jas Ryat

March 18 2020

​L’Oréal reveals a Europe-wide…

​The world's largest beauty and cosmetics group, L’Oréal, launches a Europe-wide solidarity programme to support stakeholders…

By Hibah Noor

March 16 2020

Marc Jacobs Fragrances releases…

​Marc Jacobs International and Marc Jacobs Fragrances, a division of Coty Inc., released a new worldwide advertising campaign…

By Jas Ryat

March 16 2020

Coccinelle launches fundraising…

​Coccinelle has started a fundraising campaign to help Italy overcome the COVID-19 pandemic

By Mary Jane Pittilla

March 16 2020

MAC Cosmetics opens as part of…

​MAC Cosmetics is open for business at the Indianapolis International Airport (IND) as part of the the airports Concessions…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap