November 29 2019  |  Spirits & Tobacco

The Macallan unveils first boutique in Asia under new multi-million program

By Jas Ryat

Allowing shoppers to purchase some of its rarest expressions, The Macallan Boutique in Taiwan Taoyuan International Airport is the first opening of the brand’s global Boutique program in Asia


The Macallan Single Malt Scotch Whisky has unveiled its new luxury retail experience in Taiwan Taoyuan International Airport – the first opening of the brand’s global Boutique program in Asia. The initiative is a multi-million-pound investment that will see The Macallan open retail experiences in select cities and airports. This enables more consumers around the world to connect to the brand’s Scottish home in Speyside and showcase an exclusive range of whiskies within the distillery’s portfolio.

The re-launch of the boutique marks the third retail experience to be opened by The Macallan since the program launched in June at Dubai International Airport.

Cleverly designed as a “home away from home”, the Taiwan-based location will offer a range of expressions including The Macallan Fine and Rare 1979, the latest addition to the Fine and Rare collection and a prestigious new expression aged in sherry casks, forty years in the making.

Suzy Smith, Managing Director of Global Travel Retail, The Macallan, shares: “Taiwan Taoyuan International Airport was the setting for The Macallan’s first ever luxury retail experience, and we are delighted that this is the location where we reveal the Boutique program in Asia.

International travelers to Taiwan Taoyuan continue to grow – last year increasing to 46.53 million – and by refreshing the retail experience to ensure it mirrors the new boutique concept, we will continue to engage with existing fans of The Macallan and also create a lasting impression on a new generation of consumers in Asia.”

Influenced by the brand’s Speyside home, the overall design of the boutiques across the program offers a direct visual connection to The Macallan Distillery experience. Visitors to the boutiques are invited to discover the luxury world of The Macallan via a multi-sensory journey incorporating scent and taste, which is both memorable and shareable. Designed to provide a sense of familiarity to everyone who steps through its door – from single malt aficionados to newcomers of the brand – the space looks to give off all the right (and relaxed) feels.

Brand News

December 11 2019

Heineken and KLM launch Crown Lounge…

Heineken and KLM have partnered in their hometown of Amsterdam to bring a new bar experience to passengers using KLM’s stylish…

By Laura Shirk

December 11 2019

Rituals Cosmetics spreads Christmas…

​Rituals Cosmetics has launched two festive Christmas activations at Amsterdam Airport Schiphol and Copenhagen Airport in…

By Jas Ryat

December 10 2019

Mondelez WTR expands its destination-themed…

​Mondelez World Travel Retail is expanding the growing trend of destination-themed products in travel retail with its brand-new…

By Hibah Noor

December 10 2019

Tito’s Handmade Vodka now available…

​Thirsty travelers on Aer Lingus, the national airline of Ireland, will now have a new option for onboard cocktails. Tito’s…

By Jas Ryat

December 9 2019

The Curtain Lifts on Cointreau…

Rémy Cointreau Global Travel Retail (GTR) has taken over Brisbane Airport with the originality…

By Laura Shirk

December 6 2019

Bacardi Global Travel Retail partners…

Bacardi Global Travel Retail has partnered with Ever Rich Duty Free for a pop-up Aberfeldy store, just in time to capture…

By Jas Ryat

December 6 2019

CabinZero's inflight success leads…

CabinZero is stepping into 2020 fuelled by a successful year in the inflght sector, with 20 new listings across 18 airlines…

By Jas Ryat

December 5 2019

Shiseido Travel Retail inspires…

​To celebrate this festive season, Shiseido Travel Retail has released new limited-edition ranges from its four prestige…

By Laura Shirk

December 5 2019

Raise a toast to Gindia: India’s…

GINtresting fact: ​The birthplace of G&T finally stakes claim to the first craft gin made from 100 % Indian botanicals.

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap