August 6 2020  |  Spirits & Tobacco

CircleSquare acquires stake in digital marketing agency comtogether

By Hibah Noor


Seeking to strengthen its focus on the digital elements of campaigns for its travel retail clients, CircleSquare has announced the acquisition of comtogether


CircleSquare has announced the acquisition of a significant stake in Swiss digital marketing agency comtogether. The bright move comes as the leading experiential marketing, brand activation and consumer engagement specialist seeks to strengthen its focus on the digital elements of campaigns for its travel retail clients.

Based near Geneva, Switzerland, and with offices in Hong Kong, comtogether is an agency with a strong list of brand clients such as MSC, Maurice Lacroix, Fisherman’s Friend, Sygnum and Clinique La Prairie. Its primary focus is on data-driven digital marketing, producing campaigns – including media planning and buying – and bespoke automations, with measurable and repeatable results.

CircleSquare, which works with major travel retail players including Diageo, Mondelez and L’Oreal, says that comtogether’s deep knowledge of the Western and Chinese digital media ecosystems and its approach combining data and psychology to target shoppers were the key factors in formalizing its association with the agency.

“This is a very positive step forward for our business. We are combining [its] 14 years of experience in data analysis and media planning with our own 20 years of travel retail shopper experience to offer a strong end-to-end proposition.


A snapshot of Stéphane Zermatten, Managing Partner at CircleSquare, who looks forward to offering a strong end-to-end proposition through combined experience

comtogether is an important part of our pioneering work to make light of channel agnosticism, seamlessly blending digital and physical to allow brands to have a consistent campaign message delivered across the entire shopper journey,” says Stéphane Zermatten, Managing Partner at CircleSquare.

CircleSquare’s association with comtogether began in July 2019, with a highly successful integrated digital-meets-physical campaign for Italian eyewear specialist Luxottica.

“We worked with comtogether to target shoppers on social media with personalized messages before their trip, effectively driving awareness of the campaign and creating footfall to the physical activation at Hamburg Airport, remaining connected with the shoppers throughout their journeys.

COVID-19 has fast-forwarded the need for travel retail to look closer into digital as a means to engage shoppers and ensure a strong end-to-end omni-channel offering. Accordingly, we have noticed an acceleration of the move towards digital, in terms of both client requests and budget allocation.

In order to continue to deliver on the digital briefs at the highest standards – not only the travel retail standards, but also the local market standards – we have made an important move to acquire a major stake in a leading digital marketing agency to bring these strategic capabilities in-house,” adds Zermatten.


Philip Handley, Executive Creative Director at CircleSquare

“One of the most exciting things to come out of this acquisition is just how accurately we will be able to get precise, relevant customer data to inform our strategic planning. This will allow us to offer existing and potential new clients a unique service bringing together the best of the digital and physical worlds at the same time,” explains Philip Handley, Executive Creative Director at CircleSquare.

Charlene Lau, Head of Media Planning at comtogether in Hong Kong, who believes the secret of a successful campaign is showing up for the right customers, at the right time

“Integrated campaigns are a necessity, but the secret of a successful campaign is showing up for the right customers, at the right time, where it really matters, in a remarkable way. We are delighted to be working with a company of the stature of CircleSquare to help deliver the footfall and engagement to the irresistible experiences they are renowned for creating,” comments Charlene Lau, Head of Media Planning at comtogether in Hong Kong.

Brand News

January 25 2021

Infinium Spirits signs exclusive…

Infinium Spirits announces an agreement with premium spirits distributor, WEBB Banks, that will see the exclusive distribution…

By Laura Shirk

January 25 2021

The Macallan releases the latest…

The Macallan has revealed the next instalment of its iconic series that celebrates the classic advertising campaigns of the…

By Laura Shirk

January 20 2021

Shiseido TR celebrates Lunar New…

Shiseido Travel Retail celebrates the Lunar New Year with bestsellers from its portfolio of beauty brands: SHISEIDO, Clé…

By Laura Shirk

January 19 2021

Distell International launches…

Distell International, wines & spirits producer, launched a new wellbeing campaign for its UK employees that aims to lift…

By Laura Shirk

January 18 2021

FRAAS & Friends concept debuts…

During times of crisis, it is necessary to think and act long-term. With this in mind, FRAAS…

By Laura Shirk

January 11 2021

Jose Castellvi joins the team at…

​WEBB Banks, the leading premium wine and spirits distributor for travel retail, the Caribbean and Central America, has announced…

By Laura Shirk

January 11 2021

DFD partners with Oris to support…

​Duty Free Dynamics partnered with the prestigious watch brand, Oris, and Chef Andrés Morataya, in an effort to support local…

By Laura Shirk

January 7 2021

Rodenstock SS21 Collection: inspired…

With the tagline “inspired by the past, made for the future,” Rodenstock’s SS2021 Eyewear Collection shows that the brand…

By Laura Shirk

January 7 2021

Mondadori publishes “The 100 Prosecco…

On November 24, 2020, the book “The 100 Prosecco Recipes” by Sandra Bottega was released. Published by Mondadori, also in…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap