January 19 2021  |  Spirits & Tobacco

Distell International launches wellbeing campaign to boost morale

By Laura Shirk

Consisting of volunteers from each department and location, the “DistWell” initiative encourages networking across the company and employees not only voice their ideas on health and wellness, but also take part in monthly activities and challenges to generate awareness

Distell International, wines & spirits producer, launched a new wellbeing campaign for its global employees that aims to lift spirits and boost morale through an array of fun activities.

The “DistWell” initiative includes a DistWell Champions Group consisting of volunteers from each department and location who have an interest in shaping wellbeing initiatives. The group encourages networking across the company and enables “Champions” to voice their ideas and opinions on wellbeing policies and campaigns at monthly meetings.

The group focuses on at least one key topic per month from the NHS National Campaign Calendar, with additional topics covering the four key pillars of its health and wellbeing strategy throughout the year: Emotional, Financial, Inclusivity and Physical. DistWell follows the Health Working Lives framework to work toward achieving a Bronze Award recognition.

The first wellbeing initiative, #DistellDanceChallenge, was created by Rachel Hawes, Head of GTR Marketing, for Stress Awareness Month. The challenge required employees and families to film themselves doing their best “flossing” – the viral dance move in which a person repeatedly swings their arms, with clenched fists, from the back of their body to the front, on each side.

The December challenge, created for Alcohol Awareness Month, tasked employees with getting their creative juices flowing in a mocktail making competition. Featuring delish creations such as the “Quarantini Fizz,” “Fanta Claus” and “The Coro’No’ Virus,” the challenge took happy hour to a whole new level.

“On the back of a year that has brought so much uncertainty to people across the globe, we’re happy to be working on a project that can positively impact our employees’ wellbeing.

DistWell was formed with the goal of creating a sense of community and togetherness during these tough times and besides being a solid support initiative, DistWell also injects some much-needed fun into staff’s lives through the challenges,” says Louisa Benaouicha, Human Resources Partner, Distill International.

Brand News

February 24 2021

Ethos Farm brings back shareable…

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask,…

By Laura Shirk

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red wines. Via video link from Australia,…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap