February 9 2021  |  Spirits & Tobacco

Brown-Forman TR celebrates the Chinese NY with Jack Daniel’s gift tin

By Laura Shirk

To ring in the Year of the Ox, Jack Daniel’s No.27 Gold tin offers a double-barrelled and double-mellowed expression of its world-renowned Old No.27 Tennessee Whiskey

Brown-Forman Travel Retail has the perfect gift for this month’s celebration of the dawning of the Year of the Ox – a special Chinese lantern design Jack Daniel’s No.27 Gold gift tin. Available in the travel retail markets of Asia, selected domestic markets in the Asia-Pacific region, as well as Dubai and Abu Dhabi, this special Chinese New Year memento is limited-edition and will serve as a great addition to a Jack Daniels collection set.

Inspired by the art of paper cutting, which originated in China around 6th Century A.D., the gift tin features a Chinese lantern design. Red in color, the tin represents good luck, happiness and prosperity and includes unique cut-out patterns of Chinese Zodiac animals. The celebratory tin is highlighted by a symbol of an ox that is gold stamped for visual impact, as is the Jack Daniel’s No.27 Gold label and other Chinese language symbols.

Jack Daniel’s No.27 Gold is a double-barreled and double-mellowed expression of the world-renowned Old No. 7 Tennessee Whiskey. After first maturing in charred American white oak barrels, Jack Daniel’s No. 27 Gold is then matured in maple barrels to pick up luxurious hints of rich maple before experiencing the mellowing process a second time. The natural amber hue, in addition to a scent of toasted oak and honey, offer an intricate texture and taste.

The Jack Daniel’s No. 27 Gold gift tin will be made available in travel retail stores and upscale domestic outlets with a suggested retail price of $99 USD.

Brand News

July 26 2021

Rituals Cosmetics re-launches scrub…

Recognized for providing the ultimate body care in three easy steps, Rituals Cosmetics has revamped its full body scrub collection…

By Laura Shirk

July 23 2021

Maison Margela and CDFG launch…

​At the inauguration for “Replica” fragrance “Sailing Day,” Maison Margiela Fragrances Asia Ambassador Chris Lee joined Don…

By Wendy Morley

July 23 2021

La Samaritaine opens in Paris

La Samaritaine has opened in Paris, housing 17 L’Oréal brands across its 2,500 square meters

By Wendy Morley

July 22 2021

Kavalan wins Worldwide Whiskey…

​Kavalan, which exploded on the scene in 2015, has once again claimed the World Whisky Producer of the Year Trophy from the…

By Wendy Morley

July 22 2021

The Macallan unveils new shop-in-shop…

​The Macallan, in partnership with China Duty Free Group (CDFG), has opened a new shop-in-shop…

By Wendy Morley

July 20 2021

fresh and CDFG create pop-up store…

​On 9th July, fresh partnered with China Duty Free Group (CDF) at the Sanya International Duty Free Shopping Complex to inaugurate…

By Wendy Morley

July 20 2021

Victorinox releases Altius Alox…

​Victorinox has announced the launch of the Altius Alox Collection of highly functional, smart accessories and document holders…

By Wendy Morley

July 19 2021

FAQ announces supermodel Sui He…

Heralding a new era in anti-aging, FAQ seeks to defy boundaries and set a new precedent for beauty in the 21st century. With…

By Laura Shirk

July 19 2021

Luxottica releases new TR summer…

As international travel steadily increases in the lead up to summer, Luxottica Group has unveiled its latest travel retail…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap