July 16 2021  |  Spirits & Tobacco

JTI x JT to launch Ploom X across Japan

By Laura Shirk

As previously published by Markets Insider, Japan Tobacco Intl. (JTI) has announced the launch of Ploom X, its next generation heated tobacco device. Ploom X will gradually be made available across Japan including in convenience stores and select tobacco retail stores.

Although its official launch date is August 17, 2021, Ploom X will be available for sale pre-launch at the CLUB JT online shop from July 26.

Developed in collaboration with JT in Japanand JTI, the group’s international subsidiary, the device is applied to heated tobacco sticks, the company’s priority category.

"Ploom X is the first global device developed by JT and JTI, bringing together all of our global resources to offer the best user experience of our time. We are delighted to be able to offer this new innovative product to adult consumers across Japan, the world's leading heated tobacco market and where product standards and quality are of the highest importance.

"Listening to consumers globally, we have created a proposition that is aligned with today's lifestyles and choices. This proposition offers a more authentic tobacco taste, new connectivity possibilities and several options to personalize the device to everyday needs. We are continuing to build on our growing presence in the fast-moving heated tobacco sticks category and respond to the increasingly demanding needs of adult consumers around the world,” comments a company representative.

The cutting-edge device adopts the aesthetic and innovative “Nastro” design, with a more intuitive user experience and no buttons on its surface. In addition to the ability to precisely control heating temperature, Ploom X is equipped with a new heating technology, HEATFLOW, which focuses on air flow, significantly improving user experience.

Ploom X is also equipped with Bluetooth functionalities that connect with users’ smartphones and enable consumers to note battery status and lock the device. Bluetooth functionalities can be implemented by installing a compatible browser and registering the device on the Ploom X Club website.

Along with the device, improved heated tobacco sticks are scheduled to rollout. These benefit from carefully blended tobacco leaves picked by experts for their suitability to the HEATFLOW technology. The regular tobacco stick flavor is blended with lamina, the most aromatic part of the tobacco leaf. With a range of 12 products, more than ever before, users can enjoy the delicate and rich taste of tobacco according to their preference.

Note: HEATFLOW is a registered trademark of JT. Other product and service names mentioned in this text are the registered trademarks or trademarks of their respective companies.

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap