July 22 2021  |  Spirits & Tobacco

The Macallan unveils new shop-in-shop in Sanya

By Wendy Morley

The Macallan, in partnership with China Duty Free Group (CDFG), has opened a new shop-in-shop in CDF Mall in Sanya, Hainan Island. This is the second to be implemented by The Macallan on Hainan. The 34.6-square-meter shop is located on the third floor of the mall.

Featured in this shop-in-shop is The Macallan Concept No.3, which is the third and final release in the TR-exclusive Concept series

Concept No.3 is available exclusively in The Macallan Boutiques and Hainan duty free locations in July before rolling out to key airports in Mainland China on 1st August

In this shop-in-shop, customers can select from a carefully curated range of bottlings including special and limited editions such as The Macallan Sherry Oak 18 Years Old, The Macallan 25 Years Old and The Macallan 30 Years Old, several prestige expressions, including The Macallan Oscuro, The Macallan No. 6 in Lalique and The Macallan M Decanter, and core travel retail exclusive range The Quest Collection.

An eye-catching in-store activation captures the striking graphic design elements featured on the expression’s packaging

A major landmark for the brand’s ambition and growth in China, the shop-in-shop follows the branded corner which opened at CDF Mall in Autumn last year

Jeremy Speirs, Regional Managing Director of Edrington Global Travel Retail, said: “Enhancing The Macallan’s presence through outstanding retail spaces in key China duty free locations supports our ongoing strategy to engage and recruit Chinese shoppers into the brand. It is a privilege to partner with CDFG to deliver this concept in the iconic CDF Mall, and to introduce Concept No.3 – the latest standout launch from The Macallan – to Hainan.”

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap