Bacardi launches new Grey Goose Ducasse
Grey Goose has once again created a whole new category: “Vodka Gastronomique.” Born out of a collaborative process between Grey Goose Maître de Chai François Thibault and Michelin-starred chef Alain Ducasse, Grey Goose Interpreted by Ducasse is vodka with toasted wheat extract using the finest French ingredients. Presented as an after-dinner drink, this new creation is meant to be an introduction to the rest of the evening. Bacardi Global Travel Retail is the first market to launch Grey Goose Interpreted by Ducasse globally and is partnering with Aelia at Paris Charles De Gaulle and Orly airports in a one-month European-exclusive, launching July 1st.
Mike Birch, Managing Director, Bacardi Global Travel Retail, commented on the launch of this latest innovation: “Super premium vodka under-indexes in Travel Retail and, as category leader, we are committed to pioneer the re-energising of vodka and the expansion of the category boundaries, just as we did with Grey Goose® VX last year. Grey Goose is synonymous with innovation and we are confident that shoppers will respond enthusiastically to this stunning proposition, which plays straight to the heart of the key purchase motivators of discovery and exclusivity and drives new drinking occasions through clear relevance to their lifestyles.
Grey Goose Interpreted by Ducasse is unique; exquisitely presented in an elegantly crafted wooden gift box and has the quality, appeal and versatility to unlock new drinking occasions. The combination of the brand’s global appeal and the outstanding retail expertise of Aelia makes us confident that it will appeal to affluent consumers at the second stage of luxury looking for interesting and unusual purchases with authentic, premium brand intrinsics.”
For the nose, the aromatic balance is delicate and seductive: all the toasted notes are harmoniously blended together; first the taste of brioche, the scent of fresh bread along with more intense notes of roasted almonds, coffee and chocolate. The taste is subtle, yet the almost sweet effect develops the same notes in the after taste, the finish is lasting and rich.
Each of the three roasts brings unique aromatic qualities to the final liquid:
- Légèrement – fresh vanilla and floral notes
- Moyennement – toasted brioche, toffee, almonds
- Intensément–rich, dark chocolate, espresso, cooked walnuts.