July 2 2013  |  Spirits & Tobacco

Camus celebrates 150 years of elegance

By Ryan White

The iconic Château du Plessis

More than 200 specially invited guests from 34 countries were gathered together last Friday night at the Château du Plessis, home to the Camus family, to join in celebrations in honor of Camus’150th anniversary. Camus is the largest cognac house to still be family owned and independent. “La Grande Marque” chose this occasion to reveal the new design of its emblematic range of cognac: Camus Elegance.

“Camus owes its success over these past 150 years to the close relationship the brand enjoys with its customers and partners alike. This event is a tribute to their loyalty. It also marks a unique moment in the history of the house—an opportunity to pay homage to the craftsmanship, the skill and the innovative spirit of each of the four generations that went before me, and yet still keep on paving the way to the future,” said Cyril Camus.

After being greeted with a cocktail created especially for the 150th anniversary, the guests entered the family home where they were able to browse through an exhibition of artifacts from the brand’s heritage and, under the stained-glass dome of the large drawing room, discover the clean-cut designs of the new Elegance range. Throughout the park, five workshops, each in a different style, bore witness to the five successive heads of the House who helped build the Camus legend. Along a horse chestnut-lined avenue, five budding photographic artists from France (Anna Lubeigt), China (Zao Hua), Vietnam (Tan Cao Tri), Russia (Ekaterina Izmestieva) and USA (Sergio Gonzalez) presented their vision of what the living tradition of Camus means in their country.

The journey back in time then continued with a dinner, held on the grounds of the Château, at which was served a menu that had been specially created for the occasion by Michelin Star chef Thierry Verrat of La Ribaudière.

Among the guests at the evening to dine in the park of the Château were Prime Minister Jean-Pierre Raffarin; the Mayor of Cognac Michel Gourinchas; the President of the BNIC Jean-Marc Morel; and sculptor Serge Mansau, who designed the crystal decanters of the Masterpiece Collection of Cuvees.

Brand News

May 11 2021

Porsche new Hooks Series combines…

​Patrick Dempsey and Porsche Design began collaborating in January, and they have now entered a new phase of their partnership

By Wendy Morley

May 11 2021

Duty Free Global appoints Nathalie…

​Duty Free Global has announced the appointment of Nathalie Roelands as Chief Operations Officer

By Wendy Morley

May 11 2021

Penderyn's new £5 million distillery…

​On May 17, Penderyn will officially open a new distillery in North Wales

By Hibah Noor

May 5 2021

FOREO special edition LUNA™ series…

​Swedish company FOREO has announced that it has become the official Beauty Devices Provider for the first China International…

By Wendy Morley

May 5 2021

Habanos, S.A. reaches total revenues…

Corporación Habanos, S.A., which commercializes the 27 exclusive Habanos brands worldwide,…

By Laura Shirk

May 4 2021

Rituals Cosmetics expands Elixir…

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products…

By Laura Shirk

May 4 2021

FOREO named among top three skincare…

After closing 2020 with an almighty army of more than 20 million customers and steady growth of sales, skin-tech powerhouse…

By Laura Shirk

May 4 2021

LeVecke and MONARQ announce distribution…

LeVecke Corporation, leading beer, wine and spirits producer, and MONARQ Group, leading independent drinks distributor, have…

By Laura Shirk

May 3 2021

SK-II STUDIO unveils empowering…

Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap