December 12 2014  |  Spirits & Tobacco

Camus Cognac launches new Elegance campaign with art by Matthieu Forichon

By Wendy Morley

Artist Matthieu Forichon has created an elegant world to illustrate Camus’ new Elegance campaign. The two illustrations highlight “the perfect Cognac moment.” In these illustrations, Forichon brings to life the Château du Plessis, the Camus family home.

Combining tradition and modernity, the campaign is at once unique and appropriate, as the company has used drawings and illustrations in its advertising throughout five generations. Forichon presents the world of French refinement, sharing Camus XO with friends in the courtyard of the Château or enjoying Camus VSOP at a gathering under the Château dome.

Camus will be using these two illustrations in upcoming advertisements. 

Artist Matthieu Forichon captures classic French savoir-vivre with his depiction of friends enjoying Camus XO in the courtyard of the Château du Plessis

Artist Forichon illustrates “the perfect Cognac moment” with friends enjoying Camus VSOP together under the Château dome

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