April 24 2012  |  Spirits & Tobacco

Camus Wines & Spirits announces launch of ungava Premium Canadian Gin

By Ryan White

To make ungava, Nordic Juniper, Wild Rose Hips, Cloudberry, Crowberry, Arctic Blend and Labrador Tea are naturally steeped until the gin takes on its complex flavor

Camus has announced the release of ungava Canadian Premium Gin. The spirit originates on the northern frontier where the vast tundra meets icy seas. Its particular aroma can be traced back to six rare botanicals, native to the arctic region. Handpicked in the wild during the fleeting summer season, then infused the traditional way, they are handcrafted into an authentic gin with a unique taste, to the delight of adventurous amateurs and connoisseurs alike.

Adorned by a brilliant mantle of ice and snow for nearly nine months of the year, Ungava is a place of indescribable beauty whose splendor is heightened by the celestial light show of the aurora borealis. This land has been home to the Inuit people and their ancestors for thousands of years. Still nomadic two generations ago, the Inuit have settled in villages along the coast or at the river deltas where, every summer, they continue to hunt, fish and harvest the precious  vegetation of the tundra before the onset of another long, hard winter. With total respect for the environment and Inuit traditions, the rare plants and berries that impart ungava gin’s unique bouquet are delicately picked and selected by hand.

For many years gin was a favorite tipple of explorers, gold diggers and trappers in Canada, prized for its reputed medicinal qualities. With ungava gin, an original recipe is produced in a traditional way: Nordic Juniper, Wild Rose Hips, Cloudberry, Crowberry, Arctic Blend and Labrador Tea are naturally steeped until the gin takes on its complex flavor and distinctive sunny hue. “Inside every glass of this gin there breathes a little of the Ungava Peninsula,” says Camus Wines & Spirits.

Connoisseurs will appreciate the mellow character of this 100% natural gin, which is unusual considering its alcoholic strength of 43.1% vol. For this reason, ungava can be enjoyed equally well in a classic martini—which will reveal the purity of its arctic aromas—or mixed in both tried-and-true cocktails as well as more innovative concoctions. Its rich and subtle natural flavors are sure to seduce gin lovers and inspire mixologists.

Camus notes that ungava will be available in duty free and travel retail from May 2012 from selected distributors.

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