November 13 2013  |  Spirits & Tobacco

Imperial Tobacco reveals new global design for Davidoff cigarettes

By Ryan White

Imperial Tobacco revealed the new global design for Davidoff cigarettes at TFWA World Exhibition this year. Offering smokers “a touch of luxury for everyday,” the pack and carton rejuvenation retains the key iconic design elements of Davidoff while adding sophisticated design elements and detail that takes the brand to a new luxury level.

“The success of Davidoff globally is in part due to the continuous advancement of the pack design; it’s a brand which does not sit still,” says Nicole Peiler, Trade Marketing & Marketing Operations Manager Global Duty Free at Imperial Tobacco. “This latest rejuvenation will fascinate shoppers with its new haptic experience and design detail, which clearly meet traveler’s needs for luxurious design, premium quality and pleasurable experience.”

The new design builds on the heritage of the brand, incorporating both the ZD icon on the front as a silver hallmark and the ZD signature on the reverse as a reassurance of a sophisticated smoking moment. Additional text elements such as “Geneva 1926” reinforce the heritage of the line. Including both the Davidoff Premium and Slims lines, the packs themselves combine smooth and engraved textures to create a soft, silky haptic touch that is quite unique. For travel retail, the carton interior develops the heritage story further, prolonging the consumer journey, and revealing more about the history of the Davidoff brand.

 The Davidoff design rejuvenation retains the key iconic elements of the brand while adding sophisticated design elements and detail that takes the brand to a new luxury level

 

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