August 21 2013  |  Spirits & Tobacco

Jack Daniel’s launches second Master Distiller’s Collection at TFWA

By Ryan White

Brown-Forman Travel Retail will unveil the second edition of the Jack Daniel’s Master Distiller’s Collection at the 2013 TWFA Show in Cannes in October. The new addition is the second in the collection, and is designed to honor Jack Daniel’s second Master Distiller Jess Motlow. The Master Distiller’s Collection will be a travel retail exclusive.

“The Master Distiller’s Collection bottle honoring Jess Motlow is a terrific addition to the Jack Daniel’s Travel Retail family, paying tribute to the invaluable role that Jess played in the quality, essence and appeal of Jack Daniel’s during his 30-year tenure,” explained Tim Young, Associate Vice President and Director of Marketing at Brown-Forman Travel Retail.

Launched in March 2012, the Jack Daniel’s Master Distiller’s Collection was created to honor the seven master distillers who have crafted Old No.7 since the iconic whiskey’s 1866 inception in Lynchburg, TN. Each year a different Jack Daniel’s master distiller will be honored, the first beginning Jack himself and will end with current master distiller Jeff Arnett. The special-edition bottle will come in a distinctive gift box bearing the likeness of the master distiller being honored, and will be sequentially numbered on the back label with the chronological ranking of the designated individual being recognized prominently on the front label.

The Jack Daniel’s Master Distillers and their tenure are: Jack Daniel (1866–1911); Jess Motlow (1911–1941); Lem Tolley (1941–1964); Jess Gamble (1964–1966); Frank Bobo (1966–1988); Jimmy Bedford (1988–2008); Jeff Arnett (2008–present).

Brown-Forman Spirits Historian and Master Distiller Chris Morris will be available in Cannes to discuss the series and the history of the distinguished group as well as answer whiskey-related questions. Additional details on the collection and the launch will be made available in Cannes.

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