Jack Daniel’s Sinatra Century launching in Singapore
This year is extra special for Brown-Forman and Jack Daniel’s. Possibly the brand’s most famous fan, Frank Sinatra, would have turned 100 this year. In celebration, the company is introducing a new member of the Jack Daniel’s family. Jack Daniel’s Sinatra Century will initially be a travel retail exclusive, for August and September of this year.
Jack Daniel’s Sinatra Century is a 100 proof whiskey that was developed in association with the Sinatra family and Frank Sinatra Enterprises. It comes in a specially designed bottle and is enclosed in a luxury gift box inspired by Sinatra’s signature style. Jack Daniel’s Master Distiller Jeff Arnett will lead tastings of this and other Jack Daniel’s products.
While Brown-Forman will be excited to introduce this new Jack Daniel’s product, the company will be focusing on its entire whiskey portfolio at TFWA AP in Singapore, including the Jack Daniel’s family, Woodford Reserve, and the very first Bourbon to be bottled, Old Forester.
Brown-Forman’s new Managing Director Marshall Farrer will be at the B-F booth in his first event after formally taking over the role from Jim Perry on May 1.