February 13 2014  |  Spirits & Tobacco

Marlboro celebrates the Year of the Horse with Chinese New Year Special Edition 2014

By Ryan White

Philip Morris International Duty Free has introduced a unique, limited-time Marlboro design to celebrate the 2014 Chinese New Year. This Marlboro limited pack edition design has been created to celebrate the Year of the Horse and to compliment traditions of Chinese adult smokers. The new soft-touch pack fuses traditional patterns and modern design elements. The 10-packs are crafted in a special easy-to-carry packaging format for ease of travel and festive gifting.

This initiative is being supported through impactful merchandising to create a festive Chinese New Year atmosphere in airport retail outlets and to accentuate the beauty of the pack design. The limited edition is distributed exclusively in Beijing, Hong-Kong, Shanghai, Singapore, Japan, Dubai and Qatar airports, as well as in China border shops.

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