January 21 2014  |  Spirits & Tobacco

Martell Millesimes 1971 launches exclusively into Asia travel retail

By Ryan White

Martell Millésimes 1971 is currently available at exclusive points of sale in Asia travel retail

Martell, the oldest of the great houses of cognac, is introducing a new limited edition, Martell Millésimes 1971, exclusively available to travelers in Asia travel retail.

Created by Martell’s Cellar Master Benoît Fil, Martell Millésimes Collection—which started with the vintage 1968—is a celebration of the House’s heritage and incredible expertise since its creation in 1715 by Jean Martell. Each limited edition is a blend of the most outstanding and rarest vintage eaux-de-vie selected from Martell’s oldest cellars situated in Cognac known as Chais de la Coquille. These eaux-de-vie have been tasted regularly through the decades and have now reached the peak of their aromatic development to display their exceptional character, offering consumers an unforgettable tasting experience.

Martell Millésimes 1971 is currently available at exclusive points of sale, including the Martell Boutique at Kuala Lumpur International Airport and the Martell brand spaces in Hong Kong International Airport, Singapore downtown Galleria store T-Galleria, Bangkok downtown store King Power Srivaree Complex and Ever Rich Taiwan Neihu Downtown Duty Free Shop. From April 2014, the availability of the limited edition will also be extended across Malaysia, Hong Kong, Singapore, Taiwan and China.

In-store luxury oak wood displays have been created to bring to life the limited edition while increasing its visibility. Travelers will be invited to take part in an exclusive olfactory experience allowing them to use their senses and discover the three main aromas present in the expression.

Charles-Armand de Belenet, Global Marketing Director for Martell,comments: “Martell Millésimes 1971 is an incredible limited edition which perfectly embodies Martell’s long-standing expertise. Made using three vintage eaux-de-vie chosen for their exceptional character from the most prestigious crus, this cognac perfectly highlights Martell’s outstanding quality. We are proud to present such an attractive offer to travelers and we are confident that it will strengthen our unique position in Asia travel retail while creating excitement amongst cognac connoisseurs.”

Martell Millésimes 1971 will be available at an RSP of US$838.

Travelers will be invited to take part in an exclusive olfactory experience allowing them to use their senses and discover the three main aromas present in the expression

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