March 26 2012  |  Spirits & Tobacco

Stolichnaya announces distribution agreement with Telford in China and Hong Kong

By Ryan White

Frank Cohen, SPI Group's Regional Director Asia Pacific (left), and Lowie Edjan, General Manager Telford Hong Kong and Macau

Stolichnaya Premium vodka today announced Telford International Company Limited as the new distributor of the Stolichnaya portfolio in mainland China, Hong Kong and Macau across on- and off-premise and travel retail markets. The five-year agreement will include Stolichnaya Premium vodka, Stolichnaya Flavoured Premium vodkas, Stolichnaya Gold and the ultra-luxury elit by Stolichnaya.

Val Mendeleev, CEO of SPI Group (owner of the Stolichnaya brand) commented: “We are delighted to be working with Telford International and adding Stoli to their prestigious brand portfolio. It is an exciting time to invest in this key market where the Stolichnaya brand has more than doubled its volumes year-on-year.”

With over 45 years’ experience, The Telford International Company Limited is the leading distributor of wine, spirits, beer, beverages and consumer products in the region. The family-owned business offers quality branded products from around the world and aims to provide the highest standard of service.

Lowie Edjan and Vincent Fong, respective general managers of Telford Hong Kong & Macau and Telford China, added: “We are pleased Telford International has been appointed by SPI Group as the official and sole distributor of Stolichnaya in the Hong Kong, Macau, HK Duty Free and China duty free markets. Stolichnaya is one of the world’s leading and most popular vodkas, and through Telford’s extensive distribution network and professional sales and marketing expertise, we will bring better service and profit to the trade.”

(from left, front) Carson Tao, SPI Group Country Manager China; Frank Cohen; Vincent Fong, General Manager Telford China; (standing, behind) Rambo Zhang, Greater China Sales Director, Telford China

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