October 1 2013  |  Spirits & Tobacco

Stolichnaya Premium vodka introduces Stoli Night Edition

By Ryan White

Stoli's Night Edition

Stolichnaya Premium vodka, the world’s most original vodka, is proud to introduce Stoli Night Edition, a limited edition bottle that comes to life at night and sparks intrigue by darkness.  The exclusive Stoli Night Edition bottle celebrates the nocturnal adventurer—the party goers, the cocktail sippers, the bartenders—who enjoy when the lights go out.

In the daylight, Stoli Night Edition appears to be bottled in a minimalistic, frosted glass vessel that is simple and reserved. The front label has a subtle, almost hidden pattern that absorbs the energy of light throughout the day.  When the lights go out, the exclusive bottle releases a beautiful, radiant pattern using special glow-in-the-dark ink. 

“Those who enjoy the passion and excitement of nightlife are the ones who’ve made Stolichnaya what it has been for more than 75 years and still is today,” said Val Mendeleev, CEO, SPI Group. “Stoli Night Edition is a truly original celebration of this nocturnal spirit, and we can’t wait to share it.”

Stoli Night Edition, available in 70cl, 75cl, 1L and 1.5L sizes, will be showcased in select markets this Autumn, leading up to the global launch at the TFWAWorld Exhibition in Cannes. 

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