March 22 2013  |  Spirits & Tobacco

Villiger introduces new color-coded mini and corona cigar line

By Ryan White

(from left) Villiger Black Minis; Villiger Red Minis; and Villiger Saphir Minis

Villiger has introduced a new range of Mini and Corona cigars in bright, color-coded tins. Highly attractive on-shelf, there are six flavored variants available: Minis in Red (vanilla with and without filter), Black (Sumatra) and Saphir (Oriental Tobacco), as well as Coronas in Red (vanilla), Black (Sumatra) and Blue (Cuban).

The Red Mini cigarillo features a seductive, aromatic hint of vanilla, accenting the sophisticated combination of flavors of Virginia, Burley and Black Cavendish tobaccos. The Black Mini is pure tobacco pleasure, a mildly aromatic cigarillo with a satisfyingly harmonious blend of fine Java, Brazil, Havana and Oriental tobaccos, finished in a wrapper from Ecuador. Finally, Saphir Mini features an elegant oriental blend and is described as a medium-strength smoke.

Available globally in travel retail/duty free, the Minis tins contain 10 cigarillos and the Coronas 3 tubes.

“We are continuing to keep the range fresh and interesting by introducing new formats and presentations,” says Senior Vice President Export Gert Kamphuis. “As our markets in Asia expand, particularly in China and Hong Kong, we need to offer travelers a bigger assortment.”

For further information contact Kamphuis at +41 (0)62 765 55 14 or email gert.kamphuis@villiger.ch.

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