April 16 2018  |  Technology

Capi brings proven retail concept to TFWA Asia Pacific

By Jas Ryat

The Gadget Table has proven to be an anchor position in retail stores for Capi Global

Global airport retailer of consumer electronics, Capi, will once again be present at the TFWA Asia Pacific Exhibition. Capi will demonstrate how B2B partners can successfully implement its successful proven retail concepts such as The Gadget Table, Special Offers and Travellers Choice in their own travel retail environment.

Peter Wiggers, Managing Director Royal-CapiLux explains: “Our marketing concept The Gadget Table is placed in the centre of our stores to immediately attract travelers’ attention with the latest gadgets and unique gifts. Here, people can discover the latest trends and innovations and travellers will be inspired and surprised with special gifts and gadgets.”

Capi will present the Mitone Kids headphone on The Gadget Table. This product has been nominated for the Travel Retail Awards in the category of best electronics product. The prizes will be awarded on the 7th of May during the TFWA Asia Pacific.

Besides the exciting and surprising Gadget Table, Capi highlights the retail concept it uses for the Capi stores and the franchise. Capi offers customized solutions varying from composing the assortment, merchandising, creating floor plans to recommending orders, offering training and providing access to the latest innovations of premium brands, leading A brands and Capi’s private brand Mitone.

This full service approach is also reflected in Capi’s booth at the TFWA Asia Pacific. To offer visitors an inspiring and exciting experience at the Capi stand, the electronics retailer has created a special relax area. Here Capi and visitors can discuss in an exciting atmosphere what Capi offers to enhance every aspect of the business: the proposition, portfolio and profits.

Capi Global will be exhibiting at Stand H19, basement 2

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