October 9 2019  |  Technology

GO Travel’s TR display generates interest at TFWA

By Jas Ryat


Travel accessory leader’s new merchandising solution maximizes stock holding on minimal floor space

Leaders in travel accessories for over 40 years; Go Travel unveiled “The Quad” at the TFWA World Exhibition and Conference this week to great acclaim. The new TR product fixture focuses on maximizing stock holding, while keeping the stand’s footprint to a minimum. Designed to offer 360o visibility of the brand’s extensive travel accessories range, its flexible layout allows the retailer to easily focus on core TR categories such as pillows and travel adaptors. However, its ability to instantly increase pillow stock holding with the capacity to hold a large volume has undoubtedly been one of the biggest draws at the show.

A fully customizable display, the new Quad fixture from Go Travel offers a TR store outstanding flexibility with a footprint of just under 4.5 square feet. This four-sided display has the capacity to hold up to 40 product types on two facings with the other two facings dedicated to pillow stock holding.

Steve Worden, Sales Director, Go Travel commented: “The new Quad stand has had a fantastic reception in Cannes, we couldn’t be more pleased with the positive response from our TR partners. The combined flexibility and outstanding stock holding, particularly for pillows, on such a small retail footprint has really resonated with buyers.”

“Typically, TR consumers don’t have time for leisurely browsing and this new display allows us to offer a more focused and edited range that targets the needs of a traveler at that specific point in their journey. We look forward to seeing the impact on sell-through when this new display rolls out across TR in the coming months,” he added.

Brand News

October 17 2019

Nuxe introduces a new travel retail…

Unveiled during TFWA 2019 Cannes, the Huile Prodigieuse TREX Duo Pack contains two 100-milliliter bottles of this natural…

By Jas Ryat

October 17 2019

SSP opens its first food and beverage…

SSP Group, a leading operator of food and beverage outlets in travel retail locations worldwide, has opened its first outlets…

By Hibah Noor

October 15 2019

NITR re-iterates its “10 in 10”…

​On the agenda for Nestlé International Travel Retail (NITR): to shelf all of its products in recyclable packing by 2025.

By Laura Shirk

October 9 2019

First in flight: “Route of Cabernet…

Viña Concha y Toro S.A. (“Concha y Toro”) is celebrating the inflight retail debut of the travel retail exclusive Casillero…

By Jas Ryat

October 9 2019

Lancôme names Amanda Seyfried as…

Lancôme, worldwide leading luxury beauty brand, is excited to announce the appointment of Amanda…

By Laura Shirk

October 9 2019

Shiseido acquires skincare brand…

Looking to appeal to younger consumers in the USA, Shiseido Co. recently acquired the skincare brand Drunk Elephant for a…

By Laura Shirk

October 9 2019

Flor de Caña​ awarded 2019 Best…

​A big win for Nicaraguan rum Flor de Caña, known for its sustainably produced premium rum, as it was awarded "2019 Best…

By Jas Ryat

October 9 2019

The Macallan Concept Number 2:…

The Macallan has unveiled Concept Number 2 – a captivating expression that is inspired by the similarities in the creative…

By Jas Ryat

October 9 2019

GO Travel’s TR display generates…

Leaders in travel accessories for over 40 years; Go Travel unveiled “The Quad” at the TFWA World Exhibition and Conference…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap