October 29 2019  |  Airlines & Airports

AirAsia wins Asia Pacific Digital Transformer of the Year award at IDC DXa 2019

By Elena Owyong


AirAsia Group CEO Tony Fernandes accepting the award at Raffles Convention Centre

AirAsia’s digital transformation initiatives have been recognized with the Asia Pacific Digital Transformer of the Year award at the IDC Digital Transformation Awards (DXa) 2019.

It had beat 11,000 other companies to clinch the accolade.

The award recognizes AirAsia’s stellar ability in implementing innovative technologies, personalized products and services, its optimization of anciliary revenue and enhancing customer service.

Over the years, AirAsia has introduced a slew of new technologies including cloud computing, pricing optimization through machine learning, AI-powered chatbot, enhanced mobile app features and facial recognition technology.

Commenting on the award, AirAsia Group CEO Tony Fernandes said, “Being named Digital Transformer of the Year for Malaysia was an achievement I was super proud of. To take it up a notch and be recognized as the best in Asia Pacific proves that our digitalization program is having a profound impact on our guests and the industry, and I couldn’t be more proud of collecting this award on behalf of our Allstars today.”

Brand News

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

November 7 2019

Featuring the “Seven Worlds” of…

Hennessy is leaving giant footprints within the travel retail industry by launching the biggest…

By Hibah Noor

November 7 2019

The Secret Speyside collection…

Secret Speyside, a carefully curated selection of 18 – 30 year old whiskies from four of Speyside’s most elusive distilleries,…

By Jas Ryat

November 5 2019

ALFA Brands signs Beblue Bijoux…

Ambre Cadoux, President & Designer, Beblue Bijoux & Accessories, founded the company in 2009. Ambre draws inspiration from…

By Jas Ryat

November 5 2019

Distell Global Travel Retail heightens…

Distell Global Travel Retail has announced a new distribution deal with Miami-based InnoTRI Limited (Innovation Travel Retail…

By Jas Ryat

November 1 2019

Whitley Neill teams up with Dufry…

Halewood Wines & Spirits recently returned Scottish raspberries home to Scotland, deliciously presented as a full-strength…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap