June 18 2019  |  Industry News

m1nd-set achieves record performance in first half of 2019

By Elena Owyong


Swiss travel research agency m1nd-set projected a 15% growth in turnover from January to June this year, as compared to the same period in 2018

Swiss travel research agency m1nd-set has projected a 15% growth in turnover from January to June this year, as compared to the same period in 2018. Additionally, the agency also announced that it has hit its 100thclient mark, a major milestone in its 12-year history.

In a press release, the agency attributed the growth to an increased interest and demand for bespoke research from major companies across all categories. It said that “demand for tailor-made research reports over the past three years also demonstrates the greater need for a deeper understanding of shopper behaviour in travel retail (airports, cruise & ferry, downtown, border shops).”

Another contributing factor is the strong sales performance of m1nd-set’s consumer insights tool – ‘Business 1ntelligence Service’ (B1S). The tool consolidates m1nd-set’s unique shopper insights, compiled from interviews with nearly 100,000 travellers globally in combination with the world’s most accurate air traffic forecast data from IATA, including exclusive data on nationalities, destinations, airlines on airport and terminal level. According to m1nd-set, B1S’ unique and comprehensive data, combined with its simple user interface, has attracted a number of major companies.

Commenting on the agency’s strong performance, owner and CEO Dr. Peter Mohn said: “We’re delighted with the current performance, which has been consistent ever since David and I founded the company in 2007. We have achieved double digit growth year after year ever since. Our 100thclient win is a testimony to the quality and depth of the consumer insights we provide. We are still very much a boutique agency and our success is thanks both to our bespoke approach to each client, as well as to our team of amazing analysts and market research professionals.”

M1nd-set is the world’s largest privately-owned travel and travel retail research company. Its co-founders are Peter Mohn and David Perroud. The agency is a regular contributor to travel industry events and partners with leading travel retail publications to provide bespoke category or sector specific research reports, as well as the only consumer-voted Travel Retail Awards programme.

Brand News

July 26 2021

Rituals Cosmetics re-launches scrub…

Recognized for providing the ultimate body care in three easy steps, Rituals Cosmetics has revamped its full body scrub collection…

By Laura Shirk

July 23 2021

Maison Margela and CDFG launch…

​At the inauguration for “Replica” fragrance “Sailing Day,” Maison Margiela Fragrances Asia Ambassador Chris Lee joined Don…

By Wendy Morley

July 23 2021

La Samaritaine opens in Paris

La Samaritaine has opened in Paris, housing 17 L’Oréal brands across its 2,500 square meters

By Wendy Morley

July 22 2021

Kavalan wins Worldwide Whiskey…

​Kavalan, which exploded on the scene in 2015, has once again claimed the World Whisky Producer of the Year Trophy from the…

By Wendy Morley

July 22 2021

The Macallan unveils new shop-in-shop…

​The Macallan, in partnership with China Duty Free Group (CDFG), has opened a new shop-in-shop…

By Wendy Morley

July 20 2021

fresh and CDFG create pop-up store…

​On 9th July, fresh partnered with China Duty Free Group (CDF) at the Sanya International Duty Free Shopping Complex to inaugurate…

By Wendy Morley

July 20 2021

Victorinox releases Altius Alox…

​Victorinox has announced the launch of the Altius Alox Collection of highly functional, smart accessories and document holders…

By Wendy Morley

July 19 2021

FAQ announces supermodel Sui He…

Heralding a new era in anti-aging, FAQ seeks to defy boundaries and set a new precedent for beauty in the 21st century. With…

By Laura Shirk

July 19 2021

Luxottica releases new TR summer…

As international travel steadily increases in the lead up to summer, Luxottica Group has unveiled its latest travel retail…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap