August 22 2016  |  People

Tea Forté names new CEO

By Hibah Noor

Gourmet tea brand Tea Forté has appointed Michael Gebrael as its new Chief Executive Officer.

Gebrael brings his significant experience in sales leadership and value creation from L’Oréal, Estée Lauder and Shiseido, where he made considerable contributions to their businesses across multiple geographic locations and channels.

“Michael’s balanced and strategic global operational experience with many different cultures will help drive and increase Tea Forté’s business even further in the future,” said the firm.

“At the forefront of our strategy is ensuring that the brand maximizes its potential by enhancing our brand DNA, look and feel at every touch point with the consumer, and via positive verticals that scale and deliver revenue-generating presences,” it added.

Moshe Cohen, Vice President of Global Sales & Travel Retail, will continue to lead Tea Forté’s expansion in global travel retail.

 

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