April 3 2018  |  Retailers

Celebrity Huang Xuan attends DFS hosted unveiling of Shiseido interactive counter

By Hibah Noor

The new Shiseido counter at T Galleria Beauty by DFS, Causeway Bay, Hong Kong

Shiseido China Skincare Spokesperson and Chinese superstar, Huang Xuan, made an exclusive visit to T Galleria by DFS, Canton Road and T Galleria Beauty by DFS, Causeway Bay, Hong Kong


Five live streamers from China flew in for the event


Fans gather around in hopes of getting a glimpse of Huang Xuan


DFS Group and Shiseido Travel Retail introduce a new Shiseido concept counter at T Galleria Beauty by DFS, Causeway Bay in Hong Kong.

In celebration of the occasion, Shiseido China Skincare Spokesperson and Chinese superstar, Huang Xuan, made an exclusive visit to T Galleria by DFS, Canton Road and T Galleria Beauty by DFS, Causeway Bay, to promote

Shiseido’s Essential Energy range, retailed as part of the DFS x Shiseido partnership and supported by an exciting new mobile app.

“Shiseido and T Galleria by DFS are the perfect match in quality, beauty and sophistication,” said Huang. “I believe that travel is a rejuvenating experience, and Shiseido’s Essential Energy range is a perfect complement to a life of adventure.”

“The new concept counter at T Galleria Beauty by DFS, Causeway Bay is another demonstration of DFS’ commitment to innovation and pushing boundaries with cutting-edge beauty concepts. We are delighted to continue our long relationship with Shiseido and to offer our traveling customers more opportunities to discover the exciting world of DFS,” said Christophe Marque, DFS Senior Vice President Beauty.

“T Galleria by DFS is the perfect place to experience all that Shiseido has to offer,” said Shiseido’s Vice President Marketing, Elisabeth Jouguelet. “Our new #ShareBeauty mobile app experience helps customers to learn about the unique benefits of our highly acclaimed Essential Energy range, and the centuries-old Japanese art of beauty and revitalization that Shiseido is famous for perfecting.”

As part of the special in-store event, DFS launched an innovative event live streaming session that allowed bloggers and media to use Weibo and Yizhibo to live stream from the event.

DFS also activated its ‘Click and Collect’ e-commerce platform, making a selection of Shiseido products easily and conveniently available online for customers who want to shop remotely and instantly.

Fifteen discerning travelers were also treated to a photo opportunity, an energy booster drink specially made with Shiseido Essential Energy products, and a customized luggage tag hand-engraving service.

Until March 31, customers who visited selected T Galleria by DFS took advantage of special offers including:

• 10% savings on the DFS Exclusive Shiseido Vital Perfection Wrinkle Lift Whitening Set and a 5-Piece Deluxe Travel Kit (valued at HK$540) upon any purchase of HK$1,300 or more.

• An additional Travel Luggage Divider and a 2-Piece Deluxe Travel Kit (valued at HK$870) upon spending an extra HK$500 on top of the HK$1,300.


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