June 12 2018  |  Retailers

Boss and King Power unite to celebrate soccer in travel retail

By Mary Jane Pittilla

Boss Parfums will showcase Boss Bottled United via a pop-up in King Power at Bangkok Suvarnabhumi Airport in July 2018


To mark the launch of Boss Bottled United in travel retail, Boss Parfums will partner with King Power Duty Free Thailand in an activation that celebrates their shared commitment to soccer.

Aimed at realizing the dreams of young soccer players and increasing sports accessibility, Boss Parfums will participate in King Power’s Sport Power CSR program by donating to the Fox Hunt project, dedicated to the development of young soccer talent.

As part of this celebration of the sport and the new Soccer campaign, Boss Parfums will showcase Boss Bottled United via a pop-up in King Power at Bangkok Suvarnabhumi International Airport in July 2018.

Boss Bottled United 100ml edt will retail at THB 2,765 (US$87) and 200ml is THB 3,770 (US$118).

Boss Bottled made its travel retail debut on-counter across Europe in May, and Asia and Americas in June 2018.

King Power Sports Power

King Power Group has long been committed to giving back to the community through corporate social responsibility (CSR) initiatives that empower Thai youth and Thai society at large.

King Power Thai Power, unveiled in 2017, seeks to promote advancement in the following areas: sports power, music power, community power, education and health power, and Run for Thailand.

When Leicester City Football Club, which is owned by King Power, won the Premier League in spectacular fashion during the 2015-16 season, King Power pledged to build 100 artificial-turf football pitches for Thai schools and to donate 1 million footballs to children across the country by 2022.

The campaign aims to develop Thailand’s young athletes into formidable competitors on the international stage.

King Power’s sports development initiatives also seek to bolster Thais chances of playing professional football at the highest level in the European leagues.

Children with access to high-quality fields and equipment can develop their skills. Furthermore, though the company’s Fox Hunt project, talented young Thai footballers are granted scholarships to receive training from Leicester City Football Club coaches.

King Power also sponsors the Leicester City Football Clinic and King Power Cup.

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