November 6 2018  |  Retailers

DFS gives joy during the holiday season

By Elena Owyong

DFS’ customers will be able to add their personal touches to exclusive gifts purchased at the retailer’s ‘Personalization Gift Shop’ concept during the festive season

DFS’ personalized holiday tote bags are part of the retailer’s “Give Joy” seasonal campaign

From November 15 onwards, DFS’ customers will be able to add their unique touches to gifts that they purchase at the retailer’s first ever ‘Personalization Gift Shop’ concept.

The Personalization Gift Shop boasts specially curated luxury gifts, alongside dedicated brand pop-ups and branded personalization stations and services.

It is a part of luxury travel retailer DFS Group’s 2018 seasonal campaign titled “Give Joy”.

The campaign will also feature a stellar line-up of brand pop-ups such as Dior’s ‘Charms Bar’ which allows customers to create their own couture-inspired lucky charms accessories with ribbons and Dior’s gold lucky charms.

At Moët Hennessy’s pop-up, customers can use special technology to write their message in gold ink on champagne bottles, on the spot.

Jo Malone London’s pop-up will offer customers the chance to transfer their personal photos or an iconic city photograph onto a beautiful Jo Malone classic gift box.

At the same time, DFS’ also announced the launch of its annual “Give Joy” Holiday Gift Guide, offering customers a curated selection of personalized products.

Commenting on the campaign, Ariel Gentzbourger, DFS Group Executive Vice President Merchandising says: “We’re excited to bring a sense of fun and individuality to our customers this festive season with our exclusive pop-up gift shops, offering a wonderful array of products from some of the best brands in the world.”

“We hope to enhance the pleasure of giving by offering our customers many ways to delight their friends and family, making the shopping experience a joy in itself.”

DFS’ campaign period is from 15 November 2018 – 1 January 2019.

Customers can visit the following locations for the full serviced DFS’ Personalization Gift Shops:

Galleria by DFS, Hawaii

T Galleria by DFS, Okinawa

T Galleria by DFS, Guam

T Galleria by DFS, Saipan

T Galleria by DFS, Singapore

T Galleria by DFS, Angkor

T Galleria by DFS, Sydney

T Galleria by DFS, Bali

T Galleria by DFS, Hong Kong, Canton Road

T Galleria by DFS, Macau, City of Dreams

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