December 6 2018  |  Retailers

Mumbai Duty Free encourages travelers to ‘Pay Zero’

By Elena Owyong


Bollywood star Shah Rukh Khan with the CEO of Mumbai Duty Free (right) at the launch of Mumbai Duty Free’s latest marketing campaign


Mumbai Duty Free travelers stand a chance to win exclusive movie merchandise, movie tickets and a chance to meet the star cast of the movie, Zero as part of Mumbai Duty Free’s latest marketing campaign

Mumbai Duty Free has launched its latest marketing campaign ‘Pay Zero’ in association with the upcoming movie ‘Zero’, starring Bollywood star Shah Rukh Khan.

According to travel retailer Flemingo Travel Retail, the campaign was conceptualized to “share the excitement and joy with customers, giving them various forms of additional value, be it in the form of free gifts, discounted movie tickets, a chance to meet the superstars of Bollywood or free shopping vouchers.”

The campaign was launched by Shah Rukh Khan at the Mumbai Duty Free store yesterday (5 December).

In a bid to create unique and unforgettable experiences for Mumbai travelers, Mumbai Duty Free worked with Red Chillies Entertainment for their upcoming movie ‘Zero’. As part of the campaign, customers stand a chance to win exclusive movie merchandise, movie tickets and a few lucky winners will get a chance to meet the star cast of the movie, ‘Zero’.

To promote the association with the movie ‘Zero’, Mumbai Duty Free stores were decorated with larger than life movie posters, life-sized cut-outs of the cast, movie theme-based props and LED in-store signages.

Commenting about the campaign, Manishi Sanwal, CEO Flemingo Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and unique shopping experiences to our customers and an association with Bollywood helps add an extra scoop of excitement to the mix.”

He noted that in line with their goal to provide the best value to shoppers, they are giving out free shopping vouchers to few lucky customers daily for the entire month of December, helping them to spend zero for their shopping.

Flemingo Travel Retail operates retail outlets such as the Indian Gourmet Food, Electronics and select retail outlets for luxury and fashion brands at Terminal 2 at Mumbai International Airport.

Brand News

May 13 2019

Rituals unveils ambitious expansion…

Rituals is aiming to replicate its European growth in Asia through building a strong presence in more than 15 countries in…

By Jas Ryat

May 13 2019

Lindt & Sprüngli brings Lindor…

Lindt & Sprüngli Travel Retail will unveil its latest range of travel-exclusive products at its new Lindt booth at the TFWA…

By Mary Jane Pittilla

May 13 2019

The Botanist gin infuses Sydney…

Rémy Cointreau Global Travel Retail and Gebr Heinemann Australia have hosted a foraging-inspired activation at Sydney Airport…

By Mary Jane Pittilla

May 13 2019

Anthon Berg draws on emotions in…

Confectionery company Anthon Berg, whose tagline is “You can never be too generous”, is staging a promotion in Gebr Heinemann’s…

By Hibah Noor

May 7 2019

Viña Concha y Toro to highlight…

Viña Concha y Toro is exhibiting for the first time at the TFWA Asia Pacific fair in Singapore…

By Jas Ryat

May 7 2019

Shiseido boosts skin defence with…

Shiseido has expanded its prestige skincare range through two new product developments

By Jas Ryat

May 7 2019

DFS brings Chile to Changi in world-first…

Viña Concha y Toro has partnered with DFS Group to launch the travel retail exclusive Casillero del Diablo Route of Cabernet…

By Mary Jane Pittilla

May 7 2019

Tous targets Asia Pacific travel…

Spanish affordable luxury jewelry and accessory brand Tous is returning to TFWA Asia Pacific exhibition for the fifth consecutive…

By Hibah Noor

May 7 2019

Imperial Brands reaches for more…

Imperial Brands will introduce two limited-edition variants for its key cigarette brand Davidoff at this month’s TFWA Asia…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap