Mumbai Duty Free encourages travelers to ‘Pay Zero’
Mumbai Duty Free has launched its latest marketing campaign ‘Pay Zero’ in association with the upcoming movie ‘Zero’, starring Bollywood star Shah Rukh Khan.
According to travel retailer Flemingo Travel Retail, the campaign was conceptualized to “share the excitement and joy with customers, giving them various forms of additional value, be it in the form of free gifts, discounted movie tickets, a chance to meet the superstars of Bollywood or free shopping vouchers.”
The campaign was launched by Shah Rukh Khan at the Mumbai Duty Free store yesterday (5 December).
In a bid to create unique and unforgettable experiences for Mumbai travelers, Mumbai Duty Free worked with Red Chillies Entertainment for their upcoming movie ‘Zero’. As part of the campaign, customers stand a chance to win exclusive movie merchandise, movie tickets and a few lucky winners will get a chance to meet the star cast of the movie, ‘Zero’.
To promote the association with the movie ‘Zero’, Mumbai Duty Free stores were decorated with larger than life movie posters, life-sized cut-outs of the cast, movie theme-based props and LED in-store signages.
Commenting about the campaign, Manishi Sanwal, CEO Flemingo Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and unique shopping experiences to our customers and an association with Bollywood helps add an extra scoop of excitement to the mix.”
He noted that in line with their goal to provide the best value to shoppers, they are giving out free shopping vouchers to few lucky customers daily for the entire month of December, helping them to spend zero for their shopping.
Flemingo Travel Retail operates retail outlets such as the Indian Gourmet Food, Electronics and select retail outlets for luxury and fashion brands at Terminal 2 at Mumbai International Airport.