March 12 2019  |  Retailers

DFS launches multi-sensorial Crème de la Mer exhibition in Hong Kong

By Elena Owyong


DFS, La Mer and Hysan Development representatives at the ribbon-cutting ceremony for La Mer’s Crème de la Mer exhibition at Hysan Place, Hong Kong


Famous Taiwanese make-up artist Perry Liu conducted a Skincolour de la Mer master class at the launch of the Crème de la Mer exhibition

DFS has partnered luxury skincare and make-up brand La Mer for a multi-sensorial exhibition in Hong Kong, Causeway Bay.

The exhibition, launched on 1 March, celebrates La Mer’s iconic Crème de la Mer moisturizer with a five-meters high installation of a Crème de la Mer jar at Hysan Place. Once visitors enter the giant jar, they will go through five moisture textures – rich, soft, sheer, balanced and cool, before discovering the secrets of La Mer’s The Miracle Broth™. The moisture textures represent different La Mer moisturizers which have been reimagined as dynamic installations. Lastly, visitors end off at the Crème de la Mer wall where they can take photos.

DFS said a team of La Mer Skincare Artistry Experts are stationed at the exhibition to provide consultations and share tips on how to keep one’s skin hydrated.

With a minimum purchase, visitors can bring home a complimentary La Mer luxury travel trunk case. There are onsite calligraphy services for those who want to personalize their trunks.

Brand News

May 13 2019

Rituals unveils ambitious expansion…

Rituals is aiming to replicate its European growth in Asia through building a strong presence in more than 15 countries in…

By Jas Ryat

May 13 2019

Lindt & Sprüngli brings Lindor…

Lindt & Sprüngli Travel Retail will unveil its latest range of travel-exclusive products at its new Lindt booth at the TFWA…

By Mary Jane Pittilla

May 13 2019

The Botanist gin infuses Sydney…

Rémy Cointreau Global Travel Retail and Gebr Heinemann Australia have hosted a foraging-inspired activation at Sydney Airport…

By Mary Jane Pittilla

May 13 2019

Anthon Berg draws on emotions in…

Confectionery company Anthon Berg, whose tagline is “You can never be too generous”, is staging a promotion in Gebr Heinemann’s…

By Hibah Noor

May 7 2019

Viña Concha y Toro to highlight…

Viña Concha y Toro is exhibiting for the first time at the TFWA Asia Pacific fair in Singapore…

By Jas Ryat

May 7 2019

Shiseido boosts skin defence with…

Shiseido has expanded its prestige skincare range through two new product developments

By Jas Ryat

May 7 2019

DFS brings Chile to Changi in world-first…

Viña Concha y Toro has partnered with DFS Group to launch the travel retail exclusive Casillero del Diablo Route of Cabernet…

By Mary Jane Pittilla

May 7 2019

Tous targets Asia Pacific travel…

Spanish affordable luxury jewelry and accessory brand Tous is returning to TFWA Asia Pacific exhibition for the fifth consecutive…

By Hibah Noor

May 7 2019

Imperial Brands reaches for more…

Imperial Brands will introduce two limited-edition variants for its key cigarette brand Davidoff at this month’s TFWA Asia…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap