DFS launches multi-sensorial Crème de la Mer exhibition in Hong Kong
The exhibition, launched on 1 March, celebrates La Mer’s iconic Crème de la Mer moisturizer with a five-meters high installation of a Crème de la Mer jar at Hysan Place. Once visitors enter the giant jar, they will go through five moisture textures – rich, soft, sheer, balanced and cool, before discovering the secrets of La Mer’s The Miracle Broth™. The moisture textures represent different La Mer moisturizers which have been reimagined as dynamic installations. Lastly, visitors end off at the Crème de la Mer wall where they can take photos.
DFS said a team of La Mer Skincare Artistry Experts are stationed at the exhibition to provide consultations and share tips on how to keep one’s skin hydrated.
With a minimum purchase, visitors can bring home a complimentary La Mer luxury travel trunk case. There are onsite calligraphy services for those who want to personalize their trunks.