June 4 2019  |  Retailers

Lotte Duty Free launches WeChat Pay promotion to attract Chinese tourists

By Elena Owyong


Lotte Duty Free has launched a three-week promotion with WeChat Pay to attract Chinese tourists

To celebrate the launch of WeChat Pay’s mini-program platform in South Korea, Lotte Duty Free has announced a three-week promotion with WeChat to attract Chinese tourists.

From 1 – 21 June, Lotte’s physical stores will offer additional benefits for each purchase when customers use WeChat Pay. For instance, a 50-yuan (US$7.24) discount coupon will be given for purchases at 800 yuan (US$115.90) or more. Lotte said it is planning to expand its WeChat mini programs by introducing mini games and online stores. Since 2016, Lotte Duty Free has introduced WeChat Pay and held various promotions with the program.

WeChat’s overseas mini-program platform provides information on exchange rate coupons, shopping rewards and merchants. Developed by the Tencent Group, WeChat has an average of 1.1 billion users per month, as of the end of last year. It has evolved into a comprehensive platform for payment, travel services and product ordering.

Brand News

November 15 2019

Diageo shares a lesson in achieving…

​Looking back on a general year in review, Diageo highlighted the shining lights of its diverse brand portfolio, identified…

By Jas Ryat

November 14 2019

Beam Suntory's innovation game

Launching its latest phase at the TFWA World Exhibition 2019, Beam Suntory promotes phase by phase innovation and the best…

By Jas Ryat

November 14 2019

Distell celebrates CSR and elephant…

Money raised from the sale of Amarula is helping fund lawyers on the frontline battling to bring elephant poachers in Africa…

By Chris Madden

November 13 2019

Bottega Bar opens doors at DXB

​Bottega S.p.A. has announced the opening of Bottega Prosecco & Craft Beer Bar and Restaurant in Concourse A of Dubai International…

By Sabrina Pirillo

November 13 2019

Duty Free Dynamics shares success…

Featuring a divided showroom, in addition to its flagship category, Duty Free Dynamics exhibited…

By Jas Ryat

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap