June 14 2019  |  Retailers

Lotte Duty Free strengthens communications strategy with new YouTube channel

By Elena Owyong


Lotte Duty Free has launched a brand-new YouTube channel called ‘LDF Yum’ to provide shopping entertainment content for consumers

Lotte Duty Free has launched its new YouTube channel today. According to a press release issued by the retailer today, the channel will provide engaging content featuring top Korean stars such as boy group BTS, to bring it closer to consumers.

The new YouTube channel, titled ‘LDF Yum’, is a collaboration between Lotte and DIA TV, a large creator’s network in South Korea, under the entertainment company CJ E&M.

Lotte said the new channel will showcase a new format of shopping entertainment content which will include video blogs, also known as VLOGS, as well as shopping games. Top content creators will also answer customers’ questions related to beauty and shopping tips.

Beyond that, Lotte has signed an agreement with DIA TV to jointly nurture Korean beauty and travel micro-influencers as global creators.

Commenting on this initiative, Kim Jung-hyun, head of marketing at Lotte Duty Free said: “The agreement between Lotte Duty Free and DIA TV, which has Asia's highest level of hallyu content distribution by utilizing top stars such as BTS and EXO, is expected to create a great synergy effect.”

In the press release, Lotte also announced the addition of next generation Korean stars – South Korean 4-member girl group ITZY and 5-member boy band Tomorrow X Together (TXT), to their line-up of models. This will bring Lotte’s total star line-up to 11. Lotte said it plans to continue developing novel social media content and differentiated marketing strategies by using mega stars.

Brand News

November 18 2020

Champagne Lanson’s Le Black Réserve…

With 96 points, Wine Enthusiast awards the best score in its non-vintage category and the mention Editor’s Choice to Champagne…

By Laura Shirk

November 18 2020

YSL Beauty launches global program:…

In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020, Yves Saint Laurent…

By Laura Shirk

November 17 2020

Rituals Cosmetics launches festive…

Rituals, Europe’s fastest growing beauty brand from the Netherlands, has unveiled several festive activities as part of its…

By Laura Shirk

November 17 2020

The Macallan opens its first retail…

The Macallan, renowned globally for its extraordinary single malt whiskies, announced the opening of a stunning new retail…

By Laura Shirk

November 16 2020

ESCADA presents limited-edition…

This year, ESCADA presses play on its first-ever winter fragrance, Candy Love. Created with…

By Laura Shirk

November 9 2020

Rodenstock applauds Virtual Travel…

Global eyewear specialist, Rodenstock, says it is absolutely delighted with the results of this year’s first Virtual Travel…

By Laura Shirk

November 9 2020

Long Haul Spa appoints TR Partners…

Led by its founder Vincent McDermott, Long Haul Spa has appointed TR Partners to manage business development opportunities…

By Laura Shirk

November 5 2020

DFD introduces Champion to its…

Duty Free Dynamics, major distributor of world-renowned premium brands within the travel retail channel, is pleased to announce…

By Laura Shirk

November 3 2020

Rituals Cosmetics names Wang Feifei…

Rituals Cosmetics, Europe’s fastest growing beauty brand from the Netherlands, has officially unveiled Wang Feifei, singer…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap