June 14 2019  |  Retailers

Lotte Duty Free strengthens communications strategy with new YouTube channel

By Elena Owyong


Lotte Duty Free has launched a brand-new YouTube channel called ‘LDF Yum’ to provide shopping entertainment content for consumers

Lotte Duty Free has launched its new YouTube channel today. According to a press release issued by the retailer today, the channel will provide engaging content featuring top Korean stars such as boy group BTS, to bring it closer to consumers.

The new YouTube channel, titled ‘LDF Yum’, is a collaboration between Lotte and DIA TV, a large creator’s network in South Korea, under the entertainment company CJ E&M.

Lotte said the new channel will showcase a new format of shopping entertainment content which will include video blogs, also known as VLOGS, as well as shopping games. Top content creators will also answer customers’ questions related to beauty and shopping tips.

Beyond that, Lotte has signed an agreement with DIA TV to jointly nurture Korean beauty and travel micro-influencers as global creators.

Commenting on this initiative, Kim Jung-hyun, head of marketing at Lotte Duty Free said: “The agreement between Lotte Duty Free and DIA TV, which has Asia's highest level of hallyu content distribution by utilizing top stars such as BTS and EXO, is expected to create a great synergy effect.”

In the press release, Lotte also announced the addition of next generation Korean stars – South Korean 4-member girl group ITZY and 5-member boy band Tomorrow X Together (TXT), to their line-up of models. This will bring Lotte’s total star line-up to 11. Lotte said it plans to continue developing novel social media content and differentiated marketing strategies by using mega stars.

Brand News

August 20 2019

Cabeau to promote retail optimization…

Cabeau, the leading consumer product travel brand in over 120 countries, is promoting retail optimization at the TFWA World…

By Jas Ryat

August 20 2019

Porsche Design eyes special edition…

Porsche Design is to release a new travel retail exclusive pair of sunglasses, based on its popular P'8531 range, in China…

By Mary Jane Pittilla

August 20 2019

FRAAS to introduce new point of…

FRAAS - The Scarf Company will return to the TFWA World Exhibition (Red Village K29) having posted a 30% jump in turnover…

By Mary Jane Pittilla

August 19 2019

ALFA Brands, Inc. and InnoTRI unite…

Franco Gabriele, President, ALFA Brands, Inc. and Christoph Henkel, Co-Founder & Manager, InnoTRI invite delegates attending…

By Jas Ryat

August 19 2019

Lagavulin 10yo Scotch touches down…

Lagavulin 10 Year Old is a new single malt, available exclusively at selected Dufry travel…

By Mary Jane Pittilla

August 19 2019

Final edition of The John Walker…

Johnnie Walker has announced that the latest release of The John Walker Scotch whisky will be the last

By Mary Jane Pittilla

August 19 2019

Dubai Duty Free chief praises exclusive…

Rémy Cointreau Global Travel Retail has unveiled the latest addition to its St-Rémy Cask Finish Collection - Islay Scotch…

By Jas Ryat

August 19 2019

Brown-Forman and Monarq strike…

Brown-Forman and Monarq Group have entered into a regional distribution partnership

By Hibah Noor

August 19 2019

Stoli Group heads for Cannes armed…

Stoli Group has revealed details of new products and plans for travel retail as it prepares for the 2019 TFWA World Exhibition…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap