June 27 2019  |  Retailers

Lotte Duty Free plans mega K-Pop concert for customers in August

By Elena Owyong


Lotte Duty Free is holding the 29thanniversary of its Lotte Duty Free Family Concert in August this year


Popular K-Pop girl group Twice will be performing at Lotte’s concert

Lotte Duty Free has unveiled an impressive line-up of K-Pop stars for the 29thanniversary of its Lotte Duty Free Family Concert. Mega boyband BTS, girl group Twice and hip-hop group Dynamic Duo are some of the performers.

The concert will be held from 9 - 11 August at the Olympic Gymnastic Stadium (KSPO Dome). According to Lotte, tickets for the 2019 Lotte Duty Free Family Concert will be given on a first-come, first-served basis to customers who purchase more than 600 (US$0.52) at Lotte Duty Free's stores in Myeong-dong, World Tower, COEX, Incheon International Airport and Gimpo International Airport, starting from June 24.

Lotte started holding the concert in 2006. Since then, it has become one of the most popular hallyu cultural events in Korea, attracting Korean and foreign customers. In June last year, the family concert which took place at the Olympic Main Stadium in Jamsil, Seoul, drew some 100,000 visitors, including 1,000 VIP customers from Japan, China and Southeast Asia.

Commenting on the concert, Kim Jung-hyun, head of Lotte Duty Free's marketing division said: “Lotte Duty Free's Family Concert, Korea's representative Hallyu event, is dedicated to leading the culture by presenting performances of various genres, including K-pop.”

On June 5, Lotte released a teaser video revealing the venue and date of the concert through its official channels such as YouTube and Facebook. The retailer said the video drew more than 10,000 views in two days.

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