October 4 2019  |  Retailers

Shilla Duty Free launches global exclusive Shiseido Defense & Clarifying Radiance Set

By Elena Owyong


The Singapore limited-edition Shiseido’s Defense & Clarifying Radiance Set

The Shilla Duty Free has collaborated with Japanese beauty brand Shiseido to launch a new global exclusive – the Shiseido Defense & Clarifying Radiance Set.

The set consists of three of Shiseido’s bestsellers – Ultimune Power Infusing Concentrate N (100ml), Ultimune Power Infusing Eye Concentrate N (15ml), and Shiseido Clarifying Cleansing Foam (125ml).

The Ultimune Power Infusing Concentrate N is a serum that improves the skin’s immunity and tackles skin aging and damage from external factors. The Ultimune Power Infusing Eye Concentrate N is an eye serum that features a Smoothing Defense Complex to protect against multiple signs of aging. The Shiseido Clarifying Cleansing Foam is a rich foaming cleanser that contains Micro White Powder and white clay to whisk away impurities, excess skin-dulling surface cells, pollutants and oxidized substances.

Through the Shiseido Defense & Clarifying Radiance Set, Shiseido aims to inspire young travelers to experience the world’s beauty to fuel their growth through their heart, mind and soul – their “Kokoro”.

To capture the essence of Kokoro, Shiseido worked with famous Japanese artist, Shun Sasaki, to highlight the unique cultural elements of the featured countries – Singapore, Hong Kong and Korea in the packaging design. The Singapore design features local icons such as the Merlion and Marina Bay Sands, while the Hong Kong set features the busy streets of the metropolitan city and the Korea set spotlights on its symbolic flag.

“It is a great pleasure to collaborate with Shiseido to introduce the Shiseido Defense & Clarifying Radiance Set to our global customers who appreciate curated travel beauty sets and enjoy a limited-edition packaging,” said Young Hoon Kim, Executive Vice President of The Shilla Duty Free.

“We hope this global exclusive collectible will reinvigorate and nourish our customers’ skin, as much as it will inspire them to discover the hidden beauty around them during their travel journeys.”

“Shiseido has always valued the creation and cultivation of art, culture and beauty,” said Elisabeth Jouguelet, Vice President of Marketing & Innovation at Shiseido Travel Retail.

“The ‘FindYourKokoro’ campaign offers a wonderful opportunity to expand our partnership with The Shilla Duty Free while supporting one of Japan’s most outstanding up-and-coming artists. Shun Sasaki has captured the essence of ‘Kokoro’ with his contemporary illustrations, bringing a delightful sense of place to each of the region-exclusive sets for travel retail.”

The Defense & Clarifying Radiance Set is available exclusively at The Shilla Duty Free Singapore Changi Airport stores (Terminal 1 – 4) at S$325 (US$235.46), as well as available for purchase at iShopChangi.com. It can also be found in as other Shilla Asia Pacific stores.

Brand News

October 17 2019

Nuxe introduces a new travel retail…

Unveiled during TFWA 2019 Cannes, the Huile Prodigieuse TREX Duo Pack contains two 100-milliliter bottles of this natural…

By Jas Ryat

October 17 2019

SSP opens its first food and beverage…

SSP Group, a leading operator of food and beverage outlets in travel retail locations worldwide, has opened its first outlets…

By Hibah Noor

October 15 2019

NITR re-iterates its “10 in 10”…

​On the agenda for Nestlé International Travel Retail (NITR): to shelf all of its products in recyclable packing by 2025.

By Laura Shirk

October 9 2019

First in flight: “Route of Cabernet…

Viña Concha y Toro S.A. (“Concha y Toro”) is celebrating the inflight retail debut of the travel retail exclusive Casillero…

By Jas Ryat

October 9 2019

Lancôme names Amanda Seyfried as…

Lancôme, worldwide leading luxury beauty brand, is excited to announce the appointment of Amanda…

By Laura Shirk

October 9 2019

Shiseido acquires skincare brand…

Looking to appeal to younger consumers in the USA, Shiseido Co. recently acquired the skincare brand Drunk Elephant for a…

By Laura Shirk

October 9 2019

Flor de Caña​ awarded 2019 Best…

​A big win for Nicaraguan rum Flor de Caña, known for its sustainably produced premium rum, as it was awarded "2019 Best…

By Jas Ryat

October 9 2019

The Macallan Concept Number 2:…

The Macallan has unveiled Concept Number 2 – a captivating expression that is inspired by the similarities in the creative…

By Jas Ryat

October 9 2019

GO Travel’s TR display generates…

Leaders in travel accessories for over 40 years; Go Travel unveiled “The Quad” at the TFWA World Exhibition and Conference…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap