October 4 2019  |  Retailers

Shilla Duty Free launches global exclusive Shiseido Defense & Clarifying Radiance Set

By Elena Owyong

The Singapore limited-edition Shiseido’s Defense & Clarifying Radiance Set

The Shilla Duty Free has collaborated with Japanese beauty brand Shiseido to launch a new global exclusive – the Shiseido Defense & Clarifying Radiance Set.

The set consists of three of Shiseido’s bestsellers – Ultimune Power Infusing Concentrate N (100ml), Ultimune Power Infusing Eye Concentrate N (15ml), and Shiseido Clarifying Cleansing Foam (125ml).

The Ultimune Power Infusing Concentrate N is a serum that improves the skin’s immunity and tackles skin aging and damage from external factors. The Ultimune Power Infusing Eye Concentrate N is an eye serum that features a Smoothing Defense Complex to protect against multiple signs of aging. The Shiseido Clarifying Cleansing Foam is a rich foaming cleanser that contains Micro White Powder and white clay to whisk away impurities, excess skin-dulling surface cells, pollutants and oxidized substances.

Through the Shiseido Defense & Clarifying Radiance Set, Shiseido aims to inspire young travelers to experience the world’s beauty to fuel their growth through their heart, mind and soul – their “Kokoro”.

To capture the essence of Kokoro, Shiseido worked with famous Japanese artist, Shun Sasaki, to highlight the unique cultural elements of the featured countries – Singapore, Hong Kong and Korea in the packaging design. The Singapore design features local icons such as the Merlion and Marina Bay Sands, while the Hong Kong set features the busy streets of the metropolitan city and the Korea set spotlights on its symbolic flag.

“It is a great pleasure to collaborate with Shiseido to introduce the Shiseido Defense & Clarifying Radiance Set to our global customers who appreciate curated travel beauty sets and enjoy a limited-edition packaging,” said Young Hoon Kim, Executive Vice President of The Shilla Duty Free.

“We hope this global exclusive collectible will reinvigorate and nourish our customers’ skin, as much as it will inspire them to discover the hidden beauty around them during their travel journeys.”

“Shiseido has always valued the creation and cultivation of art, culture and beauty,” said Elisabeth Jouguelet, Vice President of Marketing & Innovation at Shiseido Travel Retail.

“The ‘FindYourKokoro’ campaign offers a wonderful opportunity to expand our partnership with The Shilla Duty Free while supporting one of Japan’s most outstanding up-and-coming artists. Shun Sasaki has captured the essence of ‘Kokoro’ with his contemporary illustrations, bringing a delightful sense of place to each of the region-exclusive sets for travel retail.”

The Defense & Clarifying Radiance Set is available exclusively at The Shilla Duty Free Singapore Changi Airport stores (Terminal 1 – 4) at S$325 (US$235.46), as well as available for purchase at iShopChangi.com. It can also be found in as other Shilla Asia Pacific stores.

Brand News

February 21 2020

Illva Saronno CEO Augusto Reina…

​It is with regret that we announce the passing of the Italian industrialist Augusto Reina, Chief Executive Officer of Illva…

By Mary Jane Pittilla

February 21 2020

The Glenlivet toasts Taiwanese…

​The Glenlivet has launched a new 14yo Sherry Cask expression, exclusive to travel retail in Taiwan

By Mary Jane Pittilla

February 21 2020

IWSR analysis: Can baijiu be successful…

​A new report from drinks analyst IWSR has analyzed the potential of China’s baijiu spirit in the US market

By Jas Ryat

February 21 2020

Nestlé ITR innovates in Orlando…

​Nestlé International Travel Retail will be returning to Orlando this year for the Summit of the Americas exhibition, where…

By Hibah Noor

February 21 2020

Halewood Wines & Spirits raises…

​With its own stand at the 2020 Duty Free & Travel Retail Summit of the Americas, Halewood…

By Jas Ryat

February 19 2020

SSP America sets Seattle neighbourhood…

​SSP America announced the opening of Capitol Hill Food Hall at Seattle-Tacoma International Airport

By Jas Ryat

February 18 2020

Seiko available in Attenza duty…

​Master Franchisor Duty Free Dynamics (DFD) has launched Seiko watches in Attenza duty free of Columbia and Ecuador

By Jas Ryat

February 17 2020

Cuba gears up for Habanos Festival

​Havana is hosting the XXII Habanos Festival, the largest international event for Habanos cigar aficionados, from February…

By Mary Jane Pittilla

February 14 2020

Perfetti Van Melle returns to Orlando…

​Perfetti Van Melle returns to Orlando this year with new products for the Summit of the Americas travel retail exhibition…

By Hibah Noor

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap