October 11 2019  |  Retailers

Lotte Duty Free launches “What is your FUN” Instagram campaign

By Elena Owyong


Lotte Duty Free has kickstarted its “What is your Fun” Instagram campaign to encourage individuals to share their idea of fun

Lotte Duty Free (LDF) has launched its Instagram campaign titled “What is your FUN?” The campaign will run from today till November 22, 2019.

In a press release, LDF said the campaign was designed to help customers share their unique ideas of “fun” with others.

To participate in the campaign, individuals can take photos or videos of their daily life and upload them on their Instagram account, with the campaign hashtags and tag two friends.

LDF will select five participants every week who will walk away with a pair of Apple AirPods. At the end of the campaign, two participants with the most favorable responses will be given a 7D6N trip to Los Angeles, U.S. Other prizes include round trip air tickets, travel vouchers worth KRW 3 million (US$2534) and tickets to the Coachella music festival in California.

Commenting on the campaign, Kim Jung-hyun, the head of LDF’s marketing division said: “Lotte Duty Free will share fun experiences with its customers, in line with the slogan ‘Let’s Do Something Fun’.”

The campaign teaser video and participation tutorial were uploaded on LDF’s official Instagram account on July 14.

Brand News

October 17 2019

Nuxe introduces a new travel retail…

Unveiled during TFWA 2019 Cannes, the Huile Prodigieuse TREX Duo Pack contains two 100-milliliter bottles of this natural…

By Jas Ryat

October 17 2019

SSP opens its first food and beverage…

SSP Group, a leading operator of food and beverage outlets in travel retail locations worldwide, has opened its first outlets…

By Hibah Noor

October 15 2019

NITR re-iterates its “10 in 10”…

​On the agenda for Nestlé International Travel Retail (NITR): to shelf all of its products in recyclable packing by 2025.

By Laura Shirk

October 9 2019

First in flight: “Route of Cabernet…

Viña Concha y Toro S.A. (“Concha y Toro”) is celebrating the inflight retail debut of the travel retail exclusive Casillero…

By Jas Ryat

October 9 2019

Lancôme names Amanda Seyfried as…

Lancôme, worldwide leading luxury beauty brand, is excited to announce the appointment of Amanda…

By Laura Shirk

October 9 2019

Shiseido acquires skincare brand…

Looking to appeal to younger consumers in the USA, Shiseido Co. recently acquired the skincare brand Drunk Elephant for a…

By Laura Shirk

October 9 2019

Flor de Caña​ awarded 2019 Best…

​A big win for Nicaraguan rum Flor de Caña, known for its sustainably produced premium rum, as it was awarded "2019 Best…

By Jas Ryat

October 9 2019

The Macallan Concept Number 2:…

The Macallan has unveiled Concept Number 2 – a captivating expression that is inspired by the similarities in the creative…

By Jas Ryat

October 9 2019

GO Travel’s TR display generates…

Leaders in travel accessories for over 40 years; Go Travel unveiled “The Quad” at the TFWA World Exhibition and Conference…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap