November 1 2019  |  Retailers

Lotte Duty Free showcases La Prairie’s Skin Caviar Eye Lift with launch event at Star Lounge

By Elena Owyong


Lotte Duty Free’s launch event for La Prairie’s Skin Caviar Eye Lift attracted 350 VIPs and KOLs from Korea and China

Lotte Duty Free has marked the launch of La Prairie’s Skin Caviar Eye Lift at its Myeongdong Star Lounge with a special event for VIPs and KOLs.

The event was held for three days from October 22 – 24 and drew 350 VIPs and KOLs from Korea and China.

To highlight the features of the Skin Caviar Eye Lift, attendees were invited to experience the Skin Caviar Outpost which had four brand experience zones – Revive, Raise, Redefine and Reawaken. These zones were designed to help attendees understand how the product revitalized the delicate area around the eye called the “gaze”.

At the last experience zone “Reawaken”, La Prairie exhibited the works of three Swiss photographers who were featured in the Basel 2019 edition as La Prairie/Art Basel collaboration. The photographers’ works were meant to convey the beauty and power of the gaze and the pursuit of it.

Apart from the experience zones, attendees also enjoyed beauty classes and Art of Perfection Consultation Service, La Prairie’s unique service for product experience. Selected VIPs were then invited to La Prairie Caviar Dinner at Pierre Gagnaire Seoul, a renowned Michelin 3-star restaurant.


Lotte Duty Free’s VIP customers and KOLs experienced La Prairies’ new skincare product Skin Caviar Eye Lift through beauty classes and on-site consultation services

Commenting on the event, Seung Kook Lee, Managing Director of Lotte Duty Free’s COS & PFM Division said: ““The event literally electrified the VIP customers and KOLs. We are very pleased to showcase the excellence and innovativeness of La Prairie’s skincare products.”

“La Prairie always strives to offer the most luxury services and exclusive experiences to our clients and we are very delighted to see how much our VIP clients have enjoyed the immersive and 360 activation Skin Caviar Eye Lift « Eye in Focus » discovery event. This could not have been achieved without the immense support from our partner Lotte Duty Free. We thank Lotte for this successful collaboration and look forward to a continuous and innovative partnership to excite our clients!” added Jean-Marc Loi, Regional Director of La Prairie Travel Retail Asia.

Brand News

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

November 7 2019

Featuring the “Seven Worlds” of…

Hennessy is leaving giant footprints within the travel retail industry by launching the biggest…

By Hibah Noor

November 7 2019

The Secret Speyside collection…

Secret Speyside, a carefully curated selection of 18 – 30 year old whiskies from four of Speyside’s most elusive distilleries,…

By Jas Ryat

November 5 2019

ALFA Brands signs Beblue Bijoux…

Ambre Cadoux, President & Designer, Beblue Bijoux & Accessories, founded the company in 2009. Ambre draws inspiration from…

By Jas Ryat

November 5 2019

Distell Global Travel Retail heightens…

Distell Global Travel Retail has announced a new distribution deal with Miami-based InnoTRI Limited (Innovation Travel Retail…

By Jas Ryat

November 1 2019

Whitley Neill teams up with Dufry…

Halewood Wines & Spirits recently returned Scottish raspberries home to Scotland, deliciously presented as a full-strength…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap