November 4 2019  |  Retailers

Lotte Duty Free launches major campaign for 11.11 Singles’ Day

By Elena Owyong


Lotte Duty Free is celebrating Singles’ Day in style with a major marketing campaign to attract Chinese consumers

Lotte Duty Free is launching a major online to offline marketing campaign for November 11 Singles’ Day. Singles’ Day, also known as Guanggunjie in Chinese, is a major shopping event where Chinese millennials in China celebrate their pride in being single.

As part of the campaign, Lotte Duty Free will be recommending the top five most popular brands in four categories, namely cosmetics, electronics, jewellery and fashion accessories to Chinese customers. Customers can reserve their products up to 10 days before Singles’ Day and purchase them on Singles’ Day itself.

Beyond that, customers will also receive discount coupons when they meet a minimum spending amount. Customers can purchase their products through payment methods such as Alipay, WeChat Pay and Union Pay.

From November 12 – 24, Lotte will be holding various online to offline events to reward customers who spend above a certain amount on WeChat Pay or Union Pay with a coupon discount.

Commenting on the campaign, Kim Jung-hyun, head of Lotte Duty Free's marketing division said: "We prepared various online and offline promotions for Chinese customers visiting Korea to celebrate China's biggest online shopping anniversary.”

Lotte has been actively developing promotions for Chinese customers, such as signing an annual marketing contract with WeChat, China’s most popular mobile platform. In June this year, Lotte launched WeChat Pay’s mini-program platform in South Korea.

Brand News

May 18 2020

Ricola moves forward with new product…

​The expert in Swiss herb products is pressing on with its mission to release new products into travel retail markets, despite…

By Jas Ryat

May 13 2020

DFD introduces new cluster dedicated…

​Duty Free Dynamics is a state-of-the-art, regional distributor of global brands within the Americas’ travel retail channel

By Jas Ryat

May 13 2020

Shiseido Travel Retail hit by COVID-19…

​Shiseido Travel Retail has reported net sales of ¥27.8 billion (US$255.2 million) in the first quarter ending March 31,…

By Mary Jane Pittilla

May 11 2020

Coty releases new Mr. Burberry…

​Coty has announced the introduction of Burberry’s newest men’s fragrance, Mr. Burberry Element

By Hibah Noor

May 11 2020

Viña Concha y Toro certifies its…

​In response to the complex health crisis in Chile and the rest of the world, Viña Concha y…

By Laura Shirk

April 30 2020

​Duty Free Dynamics and Samsonite…

Panama based Duty Free Dynamics (DFD) has announced the extension of its partnership with luggage manufacturer Samsonite.…

By Jas Ryat

April 27 2020

​Rodenstock propels ahead with…

As internal travel resumes in China, China Duty Free Group is once again enticing shoppers using online and e-commerce platforms.…

By Jas Ryat

April 24 2020

Duty Free Dynamics celebrates the…

Duty Free Dynamics announces the launch of Oris x Momotaro, a Divers Sixty-Five special edition watch that Oris made in collaboration…

By Jas Ryat

April 24 2020

LEGO Group builds protective visors…

In Denmark, LEGO Group is producing protective visors for healthcare workers. The company has converted a number of moulding…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap