The Shilla Duty Free unveils Montblanc boutique at Hong Kong International Airport
The Shilla Duty Free, one of the world’s leading travel retailers, has partnered with Montblanc to unveil a new standalone boutique concept at Hong Kong International Airport (HKIA). An established luxury business lifestyle accessories brand, Montblanc produces a wide range of products including goods for travel. The boutique concept is the team’s latest effort to offer a comprehensive shopping journey for customers at HKIA.
A representative notes: “The Shilla Duty Free aims to elevate consumer experience with unique, personalized & exclusive shopping offers, ultimately satisfying different customers’ needs while promoting Montblanc’s rich heritage rooted in artisanship and craftsmanship.”
In an effort to maximize the synergy between the Cosmetics & Perfume and Fashion & Accessories product categories, the team wishes to refresh its selection. The goal of the concept-based approach: to strengthen both the identity of the brand and its tailored offerings at the forefront of the experiential retail, while adding value to the customer experience at Beauty&You by The Shilla Duty Free stores.
Staying true to the nature of the brand, the boutique will offer its iconic best-selling products across all major categories including writing instruments, watches, leather goods and accessories. A curated selection of premium and unique products such as seasonal limited editions will also be available in-store. Strongly appealing to HKIA’s global customer base, products for purchase will target sophisticated millennials and business travelers who seek “luxurious lifestyle products & exquisite craftsmanship.”
To celebrate the grand opening of the boutique, Montblanc launched two of its best-selling products in an exclusive gift set: the Meisterstück Platinum-Coated Classique Fountain Pen and the Meisterstück Business Card Holder. Described as the perfect combination for the city dweller, the gift set is now available at HKIA.