January 10 2020  |  Retailers

Eraman opens new flagship stores & introduces Dior, Lancôme, Swarovski & Estée Lauder

By Laura Shirk


With the opening of its first Dior free-standing flagship store at KLIA, ERAMAN continues its overall airport commercial reset strategy plan


With the opening of its first Lancôme free-standing flagship store at KLIA, ERAMAN offers a store concept designed to enhance the consumer experience

ERAMAN, the leading airport duty free and travel retailer in Malaysia, is proud to announce the opening of its new flagship stores: Dior, Lancôme & Swarovski at Kuala Lumpur International Airport (KLIA) and Estée Lauder at Kota Kinabalu International Airport (KKIA). This marks the continuation of the overall airport commercial reset strategy plan and execution rollout, which was initiated by the parent company’s Commercial Reset Strategy.


Almost 700 square feet, the new Swarovski flagship store at KLIA showcases a wide-range of top products & pieces

Zulhikam Ahmad, General Manager, Malaysia Airports, says: “We are excited to unveil our first Dior and Lancôme free-standing store and second for Swarovski at KLIA with a total of 2,438 square feet (Dior: 947 sq. ft.) (Lancôme: 818 sq. ft.) and (Swarovski: 673 sq. ft.).

This is a significant initiative to position us as the preferred airport duty free and travel retail partner in Asia Pacific specifically Malaysia. The overall project, which started this year, has started to make an impact to the retail landscape at KLIA Departure Hall, Level 5”.

“We are truly delighted to be working with renowned brands such Dior, Lancôme and Swarovski in bringing the latest concept store to travelers. The store concept is designed to enhance consumers experience; inviting them to experiment the brand and allowing them to explore the various products offered in one space.”

The ERAMAN and Estée Lauder A.G Lachen partnership has offered an additional renowned brand, as part of its extended offering at KKIA. “With the introduction of this premium brand in KKIA, I’m confident that this iconic brand will appeal to all travelers. In fact, the brand is highly popular with the Chinese tourists who are ERAMAN’s second largest nationality to shop our stores,” adds Ahmad.

The Perfumes and Cosmetics category is one of ERAMAN’s main categories, with a commendable growth in 2019. At the third quarter of the 2019, the beauty category (Perfumes & Cosmetics) contributed a significant growth of 18% of total ERAMAN sales.

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap