September 25 2020  |  Retailers

Armani opens beauty pop-up in Hainan

By Laura Shirk


Celebrated via livestream, the beauty brand unveiled its first ARMANI BOX ON AIR itinerant pop-up store at Sanya International Duty Free Shopping Complex in Hainan

Armani Beauty announces the opening of its first ARMANI BOX ON AIR itinerant pop-up store in Sanya International Duty Free Shopping Complex, in Hainan. The shopping mall will showcase the brand’s beauty universe until September 29.

The opening was celebrated with a livestreaming moment in the presence of celebrity Ghost Lil and influencer Teacher XU.

INTRODUCING ARMANI BOX ON AIR

The new ARMANI BOX ON AIR experience immerses consumers into the world of cinema, one of the brand’s primary inspirations, by allowing participants to shoot their own scenario from the perspective of a movie director in an eco-conceived design.

Passers-by are invited to perform and record their own screenplay in studio set conditions and wear Armani Beauty products through four curated scenarios: Live Your Passion, Capture Your Glow, Escape to Nature and Live Your Own Scenario.

Greeted by the giant gorilla Uri in a new white version animated with a mapping technology, visitors can also indulge in a series of immersive experiences, both online and offline, including a virtual makeup application, a skincare consultation through the Crema Nera journey and an augmented reality moment. The new pop-up store also features digital experiences such as a tailor-made voice concierge and live selling moments.

A UNIQUE EXPERIENCE

ARMANI BOX ON AIR is a sensorial and playful immersion in the Armani Beauty world. Those interested can discover novelties such as Lip Maestro in shade 400G in a new gold packaging and limited editions such as Lip Maestro 405 in an exclusive Uri and stars packaging.

Visitors can also discover iconic products including My Armani to Go Cushion, Power Fabric and Designer Lift foundations, the Sì Passione fragrance, the full Armani lip range and the Crema Nera collection.

Brand News

March 5 2021

L’Oréal hosts Transparency Summit…

As part of its permanent quest to offer consumers products that are ever more effective, safe and respectful to the environment,…

By Laura Shirk

March 4 2021

Cono Sur and MONARQ Group announce…

This week, Cono Sur Vineyards & Winery, founded in 1993 with a vision to produce premium, expressive and innovative wines…

By Laura Shirk

March 2 2021

Rituals Cosmetics inspires joy…

Rituals Cosmetics has unveiled its new uplifting collection, The Ritual of Mehr, which is made up of products designed to…

By Laura Shirk

February 24 2021

Ethos Farm brings back shareable…

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask,…

By Laura Shirk

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive.…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud to share the first scores and…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red wines. Via video link from Australia,…

By Rebecca Byrne in Singapore

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap