February 11 2021  |  Retailers

Shiseido TR unveils Clé de Peau Beauté animation space in Haitang Bay

By Hibah Noor

Developed in collaboration with CDFG, the travel retail exclusive concept draws inspiration from the enchanting aurora and invites passengers on an experiential journey to unlock the secret of radiance

Shiseido Travel Retail has released Be the Secret of Radiance, the first-ever animation for Clé de Peau Beauté in Haitang Bay. It’s here that the prestigious beauty brand is captivating travelers at China Duty Free Group’s (CDFG) Sanya International Duty Free Complex throughout this month.

Developed in collaboration with CDFG, the travel retail exclusive concept draws inspiration from the enchanting aurora and invites passengers on an experiential journey to unlock the secret of radiance via interactive storytelling. Bringing digital innovation to the forefront, the animation features several key highlights including the brand’s first Smart Radiance Mirror in travel retail Asia, Aurora Room, immersing visitors in an “otherworldly environment” beneath the northern lights and Product Discovery Zone, allowing consumers to explore and learn more about Clé de Peau Beauté’s iconic Le Sérum and Key Radiance Care range.

Bringing digital innovation and experminental marketing to the forefront, the animation space features a number of key highlights offering consumers the opportunity to explore Clé de Peau Beauté’s iconic range

To come: a full report of the animation space, described as a landmark of the brand.

Brand News

February 24 2021

Ethos Farm brings back shareable…

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask,…

By Laura Shirk

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red wines. Via video link from Australia,…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap