STR x Samaritaine unveil impressive new beauty space
Samaritaine Paris Point-Neuf by DFS features STR’s leading prestige brands: SHISEIDO, Clé de Peau Beauté, NARS, Laura Mercier, Dolce & Gabbana and Serge Lutens
Shiseido Travel Retail (STR) has unveiled six counters in the new Samaritaine, where DFS will showcase a curated retail offer of more than 600 brands across an area of 20,000-sqm.
Samaritaine Paris Point-Neuf by DFS features STR’s leading prestige brands: SHISEIDO, Clé de Peau Beauté, NARS, Laura Mercier, Dolce & Gabbana and Serge Lutens. The historic opening marks several milestone firsts for STR including the exclusive debut of Clé de Peau Beauté in France.
With the opening, STR is re-inforcing its longstanding partnership with DFS and its commitment to delivering exclusive and differentiated experiences for traveling consumers.
The historic opening marks several milestone firsts for STR including the exclusive debut of Clé de Peau Beauté in France
“I am pleased to announce Shiseido Travel Retail’s presence in the highly anticipated opening of the stunning Samaritaine, which heralds a new beginning for luxury travel retail in Europe.
“We are very privileged to further strengthen our longstanding partnership with DFS Group and bring our prestige portfolio and skin beauty brands to one of Europe’s premier cities and duty free shopping destinations.
In homage to the renaissance of this architectural masterpiece, we are proud to present a series of landmark launches including the exclusive debut of Clé de Peau Beauté in France, underlining our commitment to deliver exceptional and differentiated experiences for travelers.
Warmest congratulations to DFS on this magnifique achievement. We look forward to elevating our partnership offerings in this new chapter of growth together,” says Philippe Lesné, President & CEO, Shiseido Travel Retail.
