July 27 2021  |  Retailers

Retail inMotion partners with Eurowings Discover

By Wendy Morley

Retail inMotion (RiM) has announced a partnership with Eurowings Discover. Beginning July 24, RiM is now providing food & beverage and boutique products to passengers on the airline, which is owned by Lufthansa Group. Through this partnership, Eurowings Discover will have access to Retail inMotion’s retail services and innovative digital platform solutions.

Retail inMotion creates a customer-centric, sustainable retail concept, offering Travel Essentials, Beauty products and other items to shop for, plus a premium selection of alcoholic beverages and snacks

Retail inMotion’s exclusive partnership with technology-led digital magazine publisher e-Mersion Media (e-MM) has allowed Eurowings Discover to become the first airline to have a fully digital and immersive magazine on board.

“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, Retail Director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.

“Retail inMotion provides great on-board retail options that we know our guests will appreciate and enjoy,” said Patrick Door, Senior Product Manager at Eurowings Discover. “It has been a pleasure to work on our onboard retail offer that fully caters to the needs of leisure travellers. We are looking forward to a great partnership that aims at further enriching the customer experience through innovation in retail.”

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