Samaritaine Paris Pont-Neuf by DFS celebrates year 150+1
DFS might be have just reopened its newest store in the historic La Samaritaine building in Paris — called Samaritaine Paris Pont-Neuf by DFS — but this did not stop the retailer from celebrating the building’s 150 + 1 birthday after a year-long delay caused by the Covid-19 pandemic.
To make up for lost time the store will feature a calendar of events, gourmet exclusives, collaborations, pop-ups and performances lasting for two full months, from September 2 to October 31. A dramatic unveiling of the department store’s windows kicked off the festivities on September 2.
On the Rivoli side, the windows feature multicolored neon displays. On the Pont Neuf side, new light installations are part of an exclusive collaboration with Prada
Each Saturday at 4pm, customers will be offered edible versions of the birthday cake.
Digitally, the celebrations continue with art historian Margaux Brugvin, who will take over the store’s YouTube channel to highlight moments in the store’s history and discuss its artistic elements with contemporary artist Antonin Hako.
Finally, the quirky Loulou Boutique will feature iconic products from jewelry to fashion to bicycles and skateboards, while a wheel of fortune will be spun each day to reward shoppers with gifts and treasures to share in the bounty of Samaritaine’s birthday.
“La Samaritaine has brought joy, excitement and discovery to Parisians for over 150 years, so it is fitting that we celebrate this wonderful store’s birthday with the same abundance that she has shared with us. We look forward to celebrating again when our customers around the world are able to visit Samaritaine in person,” said Benjamin Vuchot, DFS Group Chairman and CEO.