January 24 2017  |  Retailers

Bollywood movie star visits Mumbai Duty Free store in new promotion

By Hibah Noor

In a Bollywood extravaganza, Mumbai Airport’s duty free store in Terminal 2 is offering customers a chance to meet the “Badshah of Bollywood”, Shah Rukh Khan.

Mumbai Duty Free has partnered with Red Chillies Entertainment to provide a Bollywood experience to passengers during January.

Indian actor Shah Rukh Khan has already visited the Mumbai Duty Free store to promote his movie Raees and meet customers.

The store campaign ‘Ticket to Bollywood with Raees’ encourages travelers at T2 to spend a minimum of US$100 to win Raees movie merchandise and autographed posters. One lucky winner gets a chance to meet Raees himself.

Talking about the association, Manishi Sanwal, Managing Director of DFS India, said: “We at Mumbai Duty Free store (T2) always ensure that we offer our customers a novel and fun shopping experience with an extra scoop of excitement. With Raees touted to be the biggest blockbuster of 2017 and SRK [Shah Rukh Khan] fans waiting anxiously for the release, it deemed right to associate with Red Chillies Entertainment once again.

“We look forward to repeating the Dilwale [movie] success through our ‘Ticket to Bollywood with Raees’ campaign. We are hopeful that travelers and fans of Bollywood will see maximum participation.” 

To ensure maximum participation, DFS has installed a huge photo opportunity area in T2, where travelers can take a selfie and upload it on their Facebook page, tagging the Mumbai Duty Free store.

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