August 2 2017  |  Retailers

Bollywood stars celebrate with Mumbai Duty Free

By Rebecca Byrne

 Actress, Disha Patani enjoying IIFA special privileges at Mumbai Duty Free
 
Mumbai Duty Free, the Official Duty Free Shopping Partner of IIFA Weekend & Awards 2017, welcomed Bollywood stars to celebrate the newly launched ‘Mumbai duty free is NOW free program’.
 
Manishi Sanwal, MD, Mumbai Duty Free commented: “We are extremely happy to be associated with IIFA Weekend & Awards 2017. With our special offerings under the program ‘Mumbai Duty Free is NOW free’, we are sure to make the duty free shopping exclusive for the IIFA contingent and delightful for all customers of Mumbai Duty Free. Over the next few months, we would keep surprising our patrons with amazing value and entertaining offerings".
 
For the campaign, “Mumbai Duty Free is NOW free”, the company partnered with downtown brands to give an unbeatable value proposition. Any customer who shops at the stores above a threshold gets a “Mumbai Duty Free is NOW free” envelope. The envelope contains discount vouchers, redeemable coupons, and complementary experiences from partner brands which the customer can use for making purchases. These value ads add up to an equal or even more than the purchase value, effectively making a customer’s purchase free.  
 
Mumbai Duty Free has successfully forged ties with Bollywood in recent times with many Hindi Films and Stars for their films promotional activities and other events. IIFA Weekend & Awards is a step to further strengthen that. 
 
Since inception of Hindi Cinema, Mumbai has been home to the Stars of Bollywood. Their larger than life persona and contribution in films are what makes Bollywood popular not just in India but also overseas. And with IIFA Weekend & Awards happening in New York this year, Mumbai Duty Free is delighted to play host as official shopping partner.
 

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